Marketing & GTM Operations Lead (Hybrid)

OpenTable; Toronto; Hybrid; CAD 85,000 - 98,000; Full time

Benefits offered by this job

Hybrid work model

Mental health support

Headspace subscription

Travel discounts

Paid time off

Job summary

OpenTable, a Booking Holdings company, is hiring a Marketing & GTM Operations Lead in Toronto. This hybrid role connects marketing, enablement, and customer-facing teams, building automated, AI-assisted workflows across the lead-to-revenue lifecycle.

You will balance systems architecture with hands-on delivery, driving pipeline velocity, conversion, and data-driven executive recommendations while collaborating across Sales, Marketing, CS, and Finance.

Qualifications

• 3+ years in marketing or revenue operations for B2B (SaaS) environments.
• Experience administering marketing automation platforms and CRMs.
• Proven ability to design and ship workflow automations that boost velocity and revenue.
• Direct experience evaluating AI tools and automated workflows in business processes.
• Strong analytical skills in full-funnel data analysis and attribution modeling.

Responsibilities

• Audit and re-engineer end-to-end go-to-market processes to remove friction and speed up pipeline velocity.
• Architect and maintain scalable automation across marketing, enablement, and product releases.
• Pilot and implement AI applications to streamline research, campaigns, and reporting with data privacy in mind.
• Own marketing technology stack, data hygiene, governance, and attribution modeling.
• Design dashboards and reports to track performance and inform executive decisions.
• Collaborate with Sales, Marketing, CS, and Finance to translate requirements into architectures and handoffs.

Skills

Marketing operations

CRM administration

Workflow automation

AI tools

Data analysis

Tools

Zapier

Make

Workato

n8n

Job description

Marketing & GTM Operations Lead (Hybrid)

Toronto, Canada

Marketing & GTM Operations Lead

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About the Job

As the Marketing & GTM Operations Lead, you will architect and modernize the operational foundation connecting marketing, enablement, and customer-facing teams. You will drive cross-functional efficiency by eliminating manual bottlenecks and designing scalable, automated, and AI-assisted workflows across the lead-to-revenue lifecycle. In this high-leverage role, you will balance strategic systems architecture with hands-on execution, prototyping intelligent automations and translating operational insights into executive business cases. Ultimately, your work will empower go-to-market teams to accelerate pipeline velocity, optimize conversion, and focus on high-impact customer engagements.

Responsibilities

• Audit and re-engineer end-to-end go-to-market processes—including lead capture, enrichment, routing, and handoffs—to eliminate operational friction and accelerate pipeline velocity.
• Architect, deploy, and maintain scalable automation frameworks across marketing, enablement, and product releases using a structured impact-versus-effort prioritization model.
• Identify, pilot, and implement practical AI applications and intelligent agents that streamline research, campaign production, and reporting while maintaining strict quality and data privacy standards.
• Serve as the technical and operational owner of the marketing technology and CRM ecosystem, ensuring seamless data hygiene, governance, lifecycle management, and reliable attribution modeling.
• Design robust operational dashboards and reporting suites to track core performance metrics, evaluate campaign return on investment, and deliver data-backed strategic recommendations to executive leadership.
• Partner cross-functionally with Sales, Marketing, Customer Success, and Finance to translate complex business requirements into unified definitions, technical architectures, and seamless operational handoffs.

Minimum Qualifications

• 3+ years of experience in marketing operations, revenue operations, or go-to-market operations, supporting complex B2B sales cycles.
• Demonstrated hands-on experience administering marketing automation platforms and CRM systems, including architecting cross-platform integrations.
• Proven track record of designing, shipping, and maintaining workflow automations that measurably improve operational velocity, team efficiency, or revenue outcomes.
• Direct experience evaluating, testing, and implementing applied AI tools or automated workflows within day-to-day business processes.
• Demonstrated analytical skills in full-funnel data analysis, pipeline attribution modeling, and translating operational data into cross-functional business recommendations.

Preferred Qualifications

• Experience with enterprise integration and orchestration platforms (such as Zapier, Make, Workato, or n8n) and B2B data enrichment platforms.
• Familiarity with APIs, webhooks, relational database querying (SQL), or scripting.
• Experience building, deploying, or testing large language model (LLM)-based workflows or autonomous agents.
• Background working within account-based marketing (ABM) or product-led growth (PLG) operating models.
• Experience evaluating technology vendors, managing vendor relationships, and leading build-versus-buy analyses.

This posting is for an existing vacancy.

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being:
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Focus on your career growth:
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• 20 days of paid time off
• Private health and dental insurance
• Life and Disability insurance

The best connections happen face-to-face, whether you’re sitting down to dinner or having coffee with a coworker. That’s why OpenTable has adopted a hybrid workplace model. This role aligns with that approach, with an expectation of coming into the office two days a week—giving employees the best of both worlds: in-person collaboration and flexibility.

The expected range of compensation for this position based in Toronto, Canada, is $85,000-$98,000 CAD.There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.

We offer a competitive base salary and benefits including: health benefits, retirement benefits, life insurance, paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays), and parental leave benefits. This role is eligible to be considered for an annual bonus.

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.