GTM Leader, Sales Planning & Revenue Growth

CaptivateIQ, Inc.; Toronto; On-site; CAD 360,000 - 420,000; Full time

Benefits offered by this job

Healthcare coverage

Flexible time off

Professional development stipend

Annual bonuses

Job summary

CaptivateIQ is seeking a senior leader to own the numbers side of marketing, spanning demand, ops, field, and BDR. This role will define how our Sales Planning products are sold, implemented, and expanded, partnering directly with enterprise customers from evaluation to long-term success.

You’ll report to the Co-CEO and work across Product, Engineering, CX, and GTM. The position balances pre-sales and post-sales, owning the full customer lifecycle from close through expansion.

Qualifications

• 10+ years in sales performance management, revenue operations, or enterprise SaaS.
• Demonstrated go-to-market and implementation motion for an enterprise SaaS product.
• Strong presence with enterprise buyers and senior revenue/finance leaders.
• Ability to align Product, Engineering, CX, and GTM without relying on hierarchical authority.

Responsibilities

• Own the full GTM lifecycle for Sales Planning from market positioning to go-live and expansion.
• Define go-to-market strategy, including positioning, packaging, and use cases for revenue leaders.
• Develop and operationalize the sales and implementation motion across Product, CX, and GTM.
• Evaluate and adapt the GTM motion based on market feedback and outcomes.
• Influence product decisions with EPD leadership while respecting final product ownership.
• Collaborate with Product to translate market feedback into a durable revenue roadmap.
• Drive product-market fit validation by engaging customers and analyzing data.
• Test hypotheses to accelerate awareness, lead conversion, and renewal across the funnel.
• Serve as the escalation point for customer issues and identify patterns for fixes.
• Coordinate cross-functional teams to scale selling and support for both products.

Skills

Sales Planning

Go-to-market

Enterprise SaaS

Job description

CaptivateIQ is seeking a senior leader to own the numbers side of marketing, spanning demand, ops, field, and BDR. This role will define how our Sales Planning products are sold, implemented, and expanded, partnering directly with enterprise customers from evaluation to long-term success.

You’ll report to the Co-CEO and work across Product, Engineering, CX, and GTM. The position balances pre-sales and post-sales, owning the full customer lifecycle from close through expansion.