Product Marketing Manager: GTM & Launch Lead

GetHired, Inc.; Calgary; Hybrid; CAD 90,000 - 125,000; Full time

Benefits offered by this job

Health Spending Account

Professional development

Volunteer days

Flexible work options

3 weeks vacation

Job summary

Payworks is seeking a Product Marketing Manager to lead launches, feature releases, and updates. You will translate product insights into clear messaging and coordinated deliverables, acting as a conduit between Product, Marketing, and Sales.

The role blends strategic planning with hands‑on execution, requiring exceptional organization, proactive communication, and the ability to manage competing priorities while leading cross‑functional teams in a fast‑paced environment.

Qualifications

• 7+ years of marketing, project management, or product management experience.
• Proven ability to manage complex, multi‑stakeholder launches and drive cross‑functional alignment.
• Strong copywriting ability; experience writing for SEO and multi‑channel campaigns.
• Comfortable using AI tools to build scalable templates, automate workflows, and accelerate content creation.
• Strong analytical skills; experience with pipeline metrics and KPIs.
• Hands‑on experience with Monday.com, Salesforce, and Marketing Cloud.
• Exceptional organizational and communication skills with the ability to influence without authority.

Responsibilities

• Own end‑to‑end market launch—from kickoff through sales readiness and post‑launch transition.
• Refine product positioning, value propositions, launch narratives, and messaging by audience and use case.
• Translate complex product information into clear, differentiated stories for campaigns and enablement.
• Collaborate with cross‑functional teams and ensure stakeholders are aligned and informed.
• Define and measure launch success including on‑time delivery, awareness, and pipeline impact.

Skills

Project management

Product marketing

Copywriting

AI in marketing

Analytics

Cross-functional collaboration

Communication

Tools

Monday.com

Salesforce

Marketing Cloud

Job description

Payworks is seeking a Product Marketing Manager to lead launches, feature releases, and updates. You will translate product insights into clear messaging and coordinated deliverables, acting as a conduit between Product, Marketing, and Sales.

The role blends strategic planning with hands‑on execution, requiring exceptional organization, proactive communication, and the ability to manage competing priorities while leading cross‑functional teams in a fast‑paced environment.