Product Marketing Manager — GTM & Launch Leader (Hybrid)

Kaizen Lab Inc.; Calgary; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Health Spending Account

Pension plan with employer contribs

Professional development opportunities

Volunteer days

Flexible work plan

Lifestyle Spending Account

Job summary

Payworks is seeking a Product Marketing Manager in Calgary to lead product launches and GTM efforts. You will translate customer needs and market insights into clear messaging and coordinated deliverables, partnering with Product, Marketing and Sales to drive measurable business impact.

The role blends strategic thinking with hands-on execution, requiring organizational excellence, proactive communication, and the ability to manage multiple launches in a fast-paced, B2B SaaS environment.

Qualifications

• 7+ years in marketing, project or product management, with GTM experience.
• Strong copywriting skills for multi-channel campaigns and SEO.
• Experience collaborating across Product, Marketing and Sales teams.

Responsibilities

• Own end-to-end product launches, feature releases and major updates.
• Lead cross-functional launch planning, timelines and accountability.
• Develop positioning, messaging and go-to-market foundations.
• Coordinate with sales enablement, competitive intelligence and content teams.
• Define success metrics and drive adoption, engagement and revenue impact.

Skills

Marketing

Project management

Product management

Copywriting

SEO

AI tools

Analytics

Communication

Organizational skills

Education

Bachelor's degree in Marketing or related field

Tools

Monday.com

Salesforce

Marketing Cloud

Job description

Payworks is seeking a Product Marketing Manager in Calgary to lead product launches and GTM efforts. You will translate customer needs and market insights into clear messaging and coordinated deliverables, partnering with Product, Marketing and Sales to drive measurable business impact.

The role blends strategic thinking with hands-on execution, requiring organizational excellence, proactive communication, and the ability to manage multiple launches in a fast-paced, B2B SaaS environment.