Growth Marketing Specialist: Lifecycle & Automation Dynamo

Fitness World Canada; Richmond; On-site; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Competitive compensation

Group benefits

Complimentary membership

Discounted personal training

Collaborative office environment

Job summary

Fitness World is seeking a Growth Marketing Specialist to manage the consumer journey from leads to members. Based in Richmond, BC, you will optimize marketing automation processes, manage CRM tools, and create compelling campaigns.

Your role involves analyzing performance data, crafting engaging copy, and collaborating with local clubs for successful marketing endeavors. Be part of a passionate team dedicated to promoting healthier living through innovative marketing strategies.

Qualifications

• 2-4 years in growth, lifecycle, or performance marketing.
• Hands-on CRM/automation ownership experience.
• Strong analytical instincts for reading conversion funnels.
• Excellent written communication skills.
• Bias toward execution rather than strategy.

Responsibilities

• Own and optimize automated email and SMS journeys.
• Build and deploy campaigns and map system interactions.
• Create and maintain performance reporting.
• Support local marketing and club launch activities.
• Explore AI tools for campaign efficiency.

Skills

Growth Marketing

CRM Automation

Analysis

Copywriting

Email Campaigns

Tools

Klaviyo

Zapier

HubSpot

Job description

Fitness World is seeking a Growth Marketing Specialist to manage the consumer journey from leads to members. Based in Richmond, BC, you will optimize marketing automation processes, manage CRM tools, and create compelling campaigns.

Your role involves analyzing performance data, crafting engaging copy, and collaborating with local clubs for successful marketing endeavors. Be part of a passionate team dedicated to promoting healthier living through innovative marketing strategies.