Growth Marketing Lead — Acquisition Campaigns

EQ Bank | Canada's Challenger Bank; Toronto; On-site; CAD 65,000 - 98,000; Full time

Benefits offered by this job

Competitive discretionary bonus

Market-leading RRSP match program

Medical, dental, vision, life, and dis

Employee Share Purchase Plan

Parental top-up

Generous vacation policy and personal

Virtual events to connect with fellow

Career Development program

Opportunity to join top FinTech

Job summary

EQ Bank, Canada's Challenger Bank, is seeking an Assistant Manager, Acquisition Marketing to support the development and delivery of marketing campaigns and ongoing programs for PC Money Account acquisition and cross-selling PC Financial products. You will drive cross-channel initiatives across paid, owned, and earned media, ensuring timely execution and data-driven optimization.

A 3–5 year marketing background and a relevant degree are required, with a fast-paced, team-driven culture that

Qualifications

• 3-5 years of experience in Marketing with a post-secondary education in Marketing, Business or Commerce.
• Strong verbal and written communication skills.
• Demonstrated ability to assist in the development and execution of large integrated marketing campaigns.
• Capacity to manage, prioritize and deliver multiple tasks and projects effectively and on-time.
• Ability to identify, diagnose and quickly mediate issues that arise in projects, teams and activities.

Responsibilities

• Assist in development and execution of the PC Money Account marketing campaigns, adapting as the business evolves.
• Support the product cross-sell strategy and manage the execution, delivery and reporting of cross-sell campaigns.
• Manage end-to-end briefing and development of marketing projects with multiple stakeholders and external partners.
• Lead the project management and execution of integrated marketing campaigns across website, digital ads, emails, OOH, social and PR.
• Keep acquisition programs on track with milestones from requirements through to launch and optimization.
• Monitor and report on paid and owned channel performance and implement optimizations.
• Ensure proper testing and QA on all campaigns prior to execution.
• Identify opportunities for future programs and provide recommendations.
• Coordinate with Legal and Finance teams on compliance, budgeting, tracking and invoicing.
• Research credit card and customer trends and share findings with the marketing team.

Skills

Verbal and written communication

Project management

Marketing campaigns

Cross-stakeholder collaboration

Education

Post-secondary education in Marketing/Business/Commerce

Job description

EQ Bank, Canada's Challenger Bank, is seeking an Assistant Manager, Acquisition Marketing to support the development and delivery of marketing campaigns and ongoing programs for PC Money Account acquisition and cross-selling PC Financial products. You will drive cross-channel initiatives across paid, owned, and earned media, ensuring timely execution and data-driven optimization.

A 3–5 year marketing background and a relevant degree are required, with a fast-paced, team-driven culture that