Growth Product Marketing Manager

HRB; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

HRB is seeking a seasoned marketing leader to own product narratives and growth campaigns in a fast‑growing Canadian fintech environment. You will set the positioning, ideate campaigns, and lead GTM for new products and features in 2026.

You'll collaborate with paid growth, lifecycle, and partner marketing teams to drive top‑of‑funnel performance and ARPU expansion while owning the metrics and outcomes.

Qualifications

• 5–8 years in product or growth marketing, ideally both.
• Strong writer capable of creating positioning docs, briefs, and copy.

Responsibilities

• Own positioning and messaging for all products across audiences.
• Ideate campaign concepts and drive execution across channels.

Skills

Positioning & messaging

Campaign strategy

Go-to-market planning

Top-of-funnel growth

ARPU growth

Partner marketing

Data-driven

Fintech familiarity

Canadian market knowledge

Cross-channel writing

Job description

About the role

This is one of the most exciting marketing roles in Canadian fintech right now. You'll own the positioning for every product we build — and we're building fast. In 2026 alone, we're launching the ability to earn rewards on mortgage payments (our most-requested feature ever), a B2B payment engine, and scaling our core platform to new heights.

You won't be handed a brief and asked to execute someone else's vision. You'll set the positioning, ideate the campaigns, and see them through — working with our Paid Growth Specialist to drive top-of-funnel, our Lifecycle Lead to increase ARPU, and our Creative Lead on partner marketing.

When something moves, you'll know why, because you'll own the metrics. If you want a role where your fingerprints are on everything: product narrative, growth campaigns, partner positioning, and the metrics that matter — this is it.

What you\'ll own

• Positioning and messaging across all ourproducts — renter, homeowner, SMB — with distinct value props for each audience
• Campaign ideation and strategy: you\'ll conceive the angle, brief the team, and drive execution across channels
• Product launch GTM for every new product in 2026 — mortgage rewards, B2B payments, and whatever comes next
• Top-of-funnel strategy in lockstep with our Paid Growth Specialist — you set the narrative, they scale it
• ARPU growth initiatives with our Lifecycle Lead — campaign concepts that deepen engagement and drive upsell
• Partner and co-marketing positioning with Aeroplan, Amex and property management partners
• Performance tracking — you own the results of what you build and iterate based on what the data says

Who you are

• 5–8 years in product or growth marketing — ideally previous exposure to both
• A strong, versatile writer. You will write positioning docs, campaign copy, and briefs yourself, not just direct others
• Experience owning full campaigns end-to-end: strategy, execution, measurement, iteration
• Comfortable working across consumer and B2B audiences simultaneously
• Analytical enough to own your metrics — you don\'t need a data analyst to tell you if something worked
• Experience in fintech, financial services, or a loyalty/rewards product is a strong plus
• Canadian market experience preferred — you understand how Canadians think about money and rewards