Digital Acquisition Leader, Cards & Business Banking

BMO; Toronto; On-site; CAD 86,000 - 185,000; Full time

Benefits offered by this job

Health insurance

Tuition reimbursement

Accident and life insurance

Retirement savings plans

Job summary

BMO is seeking a Senior Manager, Digital Acquisition (Cards & Business Banking) to lead the digital acquisition strategy across paid media, owned channels and emerging platforms. This role drives customer growth, acquisition efficiency, and revenue for the Credit Cards and Business Banking portfolios.

You will manage a digital marketing team, partner with analytics, technology, and stakeholders, and ensure measurement, testing, and optimization are at the forefront of every initiative.

Qualifications

• 7+ years in digital marketing or related field.
• Experience leading a digital acquisition team and budget ownership.
• Knowledge of paid search, paid social, display, and emerging channels.

Responsibilities

• Leads the digital acquisition strategy for Cards and Business Banking portfolios.
• Manages end-to-end acquisition performance, ROI and revenue outcomes.
• Develops acquisition roadmaps aligned to growth priorities.
• Provides strategic recommendations to leadership on opportunities and investments.
• Identifies market opportunities and informs decisions with data-driven insights.
• Drives audience activation using first-party data and advanced targeting.
• Oversees measurement frameworks, reporting, and testing programs.
• Leads adoption of AdTech/MarTech solutions and innovation.
• Maintains strong relationships with stakeholders across functions.

Skills

Leadership

Digital acquisition

Audience activation

Campaign optimization

Measurement & testing

AdTech/MarTech

Stakeholder management

Education

Post-secondary degree in Business/Marketing/Analytics

Tools

Paid media platforms

Analytics tools

Job description

BMO is seeking a Senior Manager, Digital Acquisition (Cards & Business Banking) to lead the digital acquisition strategy across paid media, owned channels and emerging platforms. This role drives customer growth, acquisition efficiency, and revenue for the Credit Cards and Business Banking portfolios.

You will manage a digital marketing team, partner with analytics, technology, and stakeholders, and ensure measurement, testing, and optimization are at the forefront of every initiative.