Acquisition Marketing Lead — Growth Campaigns

EQ Bank; Toronto; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive discretionary bonus

RRSP match program

Medical, dental, vision, life, and dis

Employee Share Purchase Plan

Maternity/Parental top-up

Vacation policy and personal days

Virtual events

Career development program

FinTech opportunity

Job summary

EQ Bank, Canada's Challenger Bank, is seeking an Assistant Manager, Acquisition Marketing to support PC Money Account campaigns across paid, owned and earned channels. You will help drive product growth through marketing initiatives and collaborate with product, risk, digital, communications and external partners.

The role requires 3–5 years of experience in Marketing or Business, strong communication, and proven ability to manage large integrated campaigns in a fast-paced environment.

Qualifications

• 3-5 years of experience in Marketing or Business or Commerce
• Strong verbal and written communication skills
• Demonstrated ability to assist in development and execution of large integrated marketing campaigns
• Capacity to manage, prioritize and deliver multiple tasks and projects
• Ability to identify, diagnose and quickly mediate issues in projects
• Self-starter with curiosity and drive to succeed
• Experience in a fast-paced environment, with or in an agency culture

Responsibilities

• Assist in development and execution of the PC Money Account marketing campaigns, adapting as the business and competitive landscape evolves
• Support the product cross-sell strategy and manage the execution, delivery and reporting of cross-sell campaigns
• Manage end-to-end briefing and development of marketing projects with internal and external stakeholders
• Lead project management and execution of integrated campaigns across channels
• Keep acquisition programs on track with milestones from requirements through launch and optimization
• Monitor paid and owned channel performance and implement optimizations
• Ensure testing and QA on all campaigns prior to execution
• Identify opportunities for future programs and provide recommendations
• Work with Legal to ensure campaign compliance
• Work with Finance to manage budget, tracking and invoicing for projects
• Research and track credit card and customer trends and share findings with the team

Skills

Marketing

Digital Marketing

Campaign management

Project management

Communication

Education

Post-secondary education in Marketing, Business or Commerce

Job description

EQ Bank, Canada's Challenger Bank, is seeking an Assistant Manager, Acquisition Marketing to support PC Money Account campaigns across paid, owned and earned channels. You will help drive product growth through marketing initiatives and collaborate with product, risk, digital, communications and external partners.

The role requires 3–5 years of experience in Marketing or Business, strong communication, and proven ability to manage large integrated campaigns in a fast-paced environment.