Assistant Manager, Acquisition Marketing

EQ Bank | Canada's Challenger Bank; Toronto; On-site; CAD 65,000 - 98,000; Full time

Benefits offered by this job

Competitive discretionary bonus

Market-leading RRSP match program

Medical, dental, vision, life, and dis

Employee Share Purchase Plan

Parental top-up

Generous vacation policy and personal

Virtual events to connect with fellow

Career Development program

Opportunity to join top FinTech

Job summary

EQ Bank, Canada's Challenger Bank, is seeking an Assistant Manager, Acquisition Marketing to support the development and delivery of marketing campaigns and ongoing programs for PC Money Account acquisition and cross-selling PC Financial products. You will drive cross-channel initiatives across paid, owned, and earned media, ensuring timely execution and data-driven optimization.

A 3–5 year marketing background and a relevant degree are required, with a fast-paced, team-driven culture that

Qualifications

• 3-5 years of experience in Marketing with a post-secondary education in Marketing, Business or Commerce.
• Strong verbal and written communication skills.
• Demonstrated ability to assist in the development and execution of large integrated marketing campaigns.
• Capacity to manage, prioritize and deliver multiple tasks and projects effectively and on-time.
• Ability to identify, diagnose and quickly mediate issues that arise in projects, teams and activities.

Responsibilities

• Assist in development and execution of the PC Money Account marketing campaigns, adapting as the business evolves.
• Support the product cross-sell strategy and manage the execution, delivery and reporting of cross-sell campaigns.
• Manage end-to-end briefing and development of marketing projects with multiple stakeholders and external partners.
• Lead the project management and execution of integrated marketing campaigns across website, digital ads, emails, OOH, social and PR.
• Keep acquisition programs on track with milestones from requirements through to launch and optimization.
• Monitor and report on paid and owned channel performance and implement optimizations.
• Ensure proper testing and QA on all campaigns prior to execution.
• Identify opportunities for future programs and provide recommendations.
• Coordinate with Legal and Finance teams on compliance, budgeting, tracking and invoicing.
• Research credit card and customer trends and share findings with the marketing team.

Skills

Verbal and written communication

Project management

Marketing campaigns

Cross-stakeholder collaboration

Education

Post-secondary education in Marketing/Business/Commerce

Job description

Join a Challenger

At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions. We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences. What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward. If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity. We can’t wait to get to know you! We can’t wait to get to know you!

The Work

The Assistant Manager, Acquisition Marketing is responsible for supporting the development and delivery of marketing campaigns and always‑on programs for PC Money Account acquisition and cross‑sell of PC Financial products. This role will be responsible for supporting product growth with marketing initiatives across paid, owned and earned channels. The fast, dynamic pace of this role requires the Assistant Marketing Manager to be able to learn quickly and execute efficiently. The candidate must be a team player with a passion for innovation and is excited to bring to life impactful marketing programs.

What You'll Do!

• Assist in development and execution of the PC Money Account marketing campaigns, adapting as the business and competitive landscape evolves.
• Support the product cross‑sell strategy and manage the execution, delivery and reporting of cross‑sell campaigns.
• Manage the end‑to‑end briefing and development of marketing projects, including collaborating with multiple internal stakeholders (product, credit risk, digital, communications) and external partners (enterprise teams, creative, media and PR agencies).
• Lead the project management and execution of integrated marketing campaigns, including customer collateral, website content, digital ads, emails, OOH, social and PR content support, campaign splash pages, and post‑campaign reporting/analysis.
• Keep acquisition programs on track, meeting the various milestones in a timely manner from requirements gathering and development through to launch and optimization.
• Consistently monitor and report on paid and owned channel performance and implement optimizations to drive growth.
• Responsible for ensuring proper testing and QA is done on all campaigns prior to execution.
• Identify areas of opportunity for future programs and provide recommendations.
• Work with the Legal team to ensure compliance of all customer‑facing campaigns.
• Work with the Finance team to manage budget, tracking and invoicing for projects.
• Research and track credit card and customer trends within the financial industry (including competitors) and communicate findings to the wider marketing team.

What You'll Need!

• 3-5 years of experience with a post‑secondary education in Marketing, Business or Commerce (experience in Digital Marketing or Financial Services a bonus).
• Strong verbal and written communication skills.
• Demonstrated ability to assist in the development and execution of large integrated marketing campaigns.
• Capacity to manage, prioritize and deliver/execute multiple tasks and projects effectively and on‑time.
• Ability to identify, diagnose and quickly mediate issues that arise in projects, teams and activities.
• Strong self‑starter, who leads with curiosity and has a passion to succeed.
• Experience working in a fast‑paced environment, either with or in an agency culture.

What we offer [For full‑time permanent roles]

• Competitive discretionary bonus
• Market leading RRSP match program
• Medical, dental, vision, life, and disability benefits
• Employee Share Purchase Plan
• Maternity/Parental top‑up while you care for your little one
• Generous vacation policy and personal days
• Virtual events to connect with your fellow colleagues
• Professional development and comprehensive Career Development program
• A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

Equity, Diversity & Inclusion

EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.

We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.

As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI‑enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.

EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.

To learn more, visit eqb.investorroom.com and eqbank.ca.