Marketing Manager

Creative Circle; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Creative Circle in Toronto is seeking a Marketing Manager to join the Canadian Banking- Planning team for a 12+ month full-time role with on-site work 3 days a week in Downtown Toronto. The role focuses on end-to-end campaign planning across acquisition, engagement, and retention, leveraging personalization and analytics to drive results.

You will work within agile, cross-functional teams to advance marketing transformation and enhance customer experiences through modern marketing technologies

Qualifications

• 4+ years of experience planning and executing integrated marketing campaigns across mass, digital, and targeted channels.
• Experience translating marketing requirements into data and technical specifications.
• Agile delivery experience and ability to manage multiple initiatives in a fast-paced environment.

Responsibilities

• Drive end-to-end campaign planning across acquisition, engagement, and retention initiatives.
• Leverage personalization, segmentation, testing, and performance analytics to deliver measurable results.
• Work within agile, cross-functional teams to help advance marketing transformation initiatives.
• Enhance customer experiences through modern marketing technologies and data-informed strategies.

Skills

Personalization

Segmentation

Testing

Optimization

Campaign metrics

Data specs

Agile

Stakeholder mgmt

Communication

Influence

Job description

Our banking client is looking for a Marketing Manager to join their Canadian Banking- Planning team. This will be 12+ months, fulltime hours per week, and 3x per week onsite Downtown Toronto.

Responsibilities

• The successful candidate will drive end-to-end campaign planning across acquisition, engagement, and retention initiatives.
• Leverage personalization, segmentation, testing, and performance analytics to deliver measurable results.
• Work within agile, cross-functional teams to help advance marketing transformation initiatives.
• Enhance customer experiences through modern marketing technologies and data-informed strategies.

Qualifications

• 4+ years of experience planning and executing integrated marketing campaigns across mass, digital, and targeted channels.

Required Skills

• Strong expertise in personalization, segmentation, testing, optimization, and campaign performance measurement.
• Experience translating marketing requirements into data and technical specifications.
• Agile delivery experience and ability to manage multiple initiatives in a fast-paced environment.
• Knowledge of marketing technologies and AI-enabled tools.
• Strong analytical, project management, and stakeholder management skills.
• Excellent communication and influencing abilities within complex, matrixed organizations.