Growth Editor — Data-Driven Content Strategist

Brown Brothers Media; Heart's Content; Hybrid; CAD 59,000 - 91,000; Full time

Job summary

Brown Brothers Media is seeking a writer with a strong editorial mindset to grow traffic by identifying compelling story angles and turning them into on-brand articles for our portfolio of digital sites. You will generate ideas from data, craft briefs, and draft content while leveraging in-house tools to optimize performance.

You’ll own the writing process end-to-end, analyze results, and adapt strategies for future topics.

Qualifications

• 3+ years of professional experience in digital writing, content strategy or journalism.
• Fluent in English.
• Confident with analytics dashboards and capable of learning new AI tools.

Responsibilities

• Idea generation driven by data and social trends to propose topics.
• Outline and brief creation to guide drafts and design.
• Drafting and refining copy to publication-ready quality.
• Post-launch analysis to explain performance and inform next pitches.
• Channel experiments and reporting on distribution results.

Skills

Digital writing

Content strategy

Journalism

Analytics

Tools

Analytics dashboards

Job description

Brown Brothers Media is seeking a writer with a strong editorial mindset to grow traffic by identifying compelling story angles and turning them into on-brand articles for our portfolio of digital sites. You will generate ideas from data, craft briefs, and draft content while leveraging in-house tools to optimize performance.

You’ll own the writing process end-to-end, analyze results, and adapt strategies for future topics.