Content Growth Specialist

Brown Brothers Media; Heart's Content; Hybrid; CAD 59,000 - 91,000; Full time

Job summary

Brown Brothers Media is seeking a writer with a strong editorial mindset to grow traffic by identifying compelling story angles and turning them into on-brand articles for our portfolio of digital sites. You will generate ideas from data, craft briefs, and draft content while leveraging in-house tools to optimize performance.

You’ll own the writing process end-to-end, analyze results, and adapt strategies for future topics.

Qualifications

• 3+ years of professional experience in digital writing, content strategy or journalism.
• Fluent in English.
• Confident with analytics dashboards and capable of learning new AI tools.

Responsibilities

• Idea generation driven by data and social trends to propose topics.
• Outline and brief creation to guide drafts and design.
• Drafting and refining copy to publication-ready quality.
• Post-launch analysis to explain performance and inform next pitches.
• Channel experiments and reporting on distribution results.

Skills

Digital writing

Content strategy

Journalism

Analytics

Tools

Analytics dashboards

Job description

About Us

Brown Brothers Media is a small but ambitious company running a portfolio of digital media websites, including globally recognized platforms like The Vessel, Hack Spirit and VegOut Mag. We are small, profitable and headquartered in Singapore, with team-mates working remotely across the world.

What The Role Involves

Your core mission is to grow traffic by spotting the right story angles before anyone else does, then turning those angles into well-crafted articles that match each site’s voice.

• Idea generation driven by data – You mine our data analytics tools and social trends to propose fresh, on-strategy topics.
• Outline and brief creation – You turn those ideas into solid briefs that guide the draft, internal experts and design.
• Drafting and refining – You write the first pass yourself, accelerate with our in-house tools where useful, and polish the final copy until it’s publication-ready.
• Post-launch analysis – You track performance, explain why a piece hit or missed, and feed those insights back into next week’s pitch list.
• Channel experiments – When asked, you test distribution on places like Pinterest or Flipboard and report concise results.

Weekly 30-minute calls at 16:00 SGT keep us aligned. Working from a co-working space with a small group twice per work. Working remotely the rest of the time.

What We’re Looking For

• You live in Singapore (or will be here long-term) and can meet locally when required.
• You have 3+ years professional experience in digital writing, content strategy or journalism.
• You’re fluent in English, confident with analytics dashboards, and keen to learn new AI tools.
• You work independently, flag blockers early, and document findings so everyone benefits.

Why this role stands out

• Real editorial ownership – You pick the topics, shape the narrative and see the traffic prove your instincts.
• Modern tool-set – Structured training on our proprietary tools and analytics stack makes you faster, not replaceable.
• Lean team – Direct access to decision-makers, zero corporate layers, quick wins recognised fast.

Who This Role Is Not For

If you prefer a fixed beat handed down from above, need daily step-by-step instructions, or dislike making decisions from data, this isn’t the right fit. We’re builders who enjoy figuring things out.