Newsletter Growth & Emerging Media Strategy Director

St. Joseph Corporation; Toronto; Hybrid; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Health and Dental Benefits

Scholarship program

Toronto Life Insider membership

Perkopolis perks

Job summary

St. Joseph Corporation seeks a Director of Newsletters & Emerging Media Strategy to accelerate audience growth and revenue across its newsletter ecosystem and selected new media opportunities.

You will lead strategy, development, and performance of newsletter products across brands, partnering with editorial, marketing, and sales to scale engagement and monetization while driving cross-brand initiatives.

Qualifications

• Minimum 8 years of experience in media, digital publishing, audience development, or a related field.
• Strong track record of growing audiences and/or revenue for media products.
• Product-minded with ability to translate between editorial and commercial teams.
• Comfort using AI tools for content production and personalization.
• Excellent communication and presentation skills.
• Self-directed and collaborative, able to work across teams.
• Curious about the future of media and open to building new products.

Responsibilities

• Own end-to-end growth strategy for newsletter portfolio across brands.
• Drive subscriber acquisition, engagement, and retention with measurable plans.
• Identify and scale channels including on-site, partnerships, and paid.
• Audit and evolve portfolio to improve quality and value propositions.
• Develop scalable formats and templates balancing efficiency with brand.
• Partner with sales to grow newsletter revenue through sponsorships.
• Bridge with editorial, marketing, and sales for aligned growth priorities.
• Support emerging media opportunities like podcasts and video.

Skills

Audience growth

Newsletter product

Cross-functional

Data-driven

AI for content

Job description

St. Joseph Corporation seeks a Director of Newsletters & Emerging Media Strategy to accelerate audience growth and revenue across its newsletter ecosystem and selected new media opportunities.

You will lead strategy, development, and performance of newsletter products across brands, partnering with editorial, marketing, and sales to scale engagement and monetization while driving cross-brand initiatives.