Growth-Focused Performance Marketing Strategist

Fresh Focus Media; Calgary; On-site; CAD 70,000 - 90,000; Full time

Job summary

Fresh Focus Media seeks a Performance Marketing Specialist to help design, execute and measure integrated marketing strategies that drive client growth. You will blend strategic planning with hands-on campaign setup across Google Ads, Microsoft Advertising and Meta, while coordinating with creatives and analytics to optimize results.

The ideal candidate is analytical, organized and comfortable working directly with customers to translate goals into measurable campaigns and business impact.

Qualifications

• Post-secondary education in marketing, advertising, or related field, or equivalent experience.
• Demonstrated experience developing and executing marketing campaigns.
• Hands-on experience managing Google Ads and Meta advertising campaigns.
• Strong understanding of SEM, PPC and paid social media optimization.
• Experience with conversion tracking, GA4, GTM and pixels.
• Experience preparing and presenting marketing performance reports.
• Ability to analyze campaign data and translate findings into recommendations.
• Understanding landing pages, CRO and lead-generation processes.
• Knowledge of integrated marketing and cross-channel strategies.
• Strong written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to manage multiple accounts, priorities, budgets and deadlines.
• Ability to work independently while collaborating with a team.
• Professional judgment and escalation awareness.

Responsibilities

• Participate in customer discovery, onboarding and strategic planning meetings.
• Translate customer goals into annual, quarterly and campaign plans.
• Plan, build, launch and manage paid advertising campaigns across Google Ads, Microsoft Advertising, Meta.
• Develop structures for budget allocation, testing, reporting and optimization.
• Create and manage audience segments and targeting.
• Work with Creative Lead to produce assets meeting platform requirements.
• Optimize campaigns for cost, lead quality and ROI.
• Establish and maintain conversion tracking and reporting.
• Prepare monthly customer performance reports.
• Coordinate with cross-functional teams to align strategy and execution.

Skills

Campaign management

Google Ads

Meta Advertising

SEM

PPC

Paid social

Optimization

Conversion tracking

Google Analytics 4

Google Tag Manager

Pixels

Marketing reports

Data analysis

Landing pages

Lead generation

Integrated marketing

Digital strategy

Communication skills

Attention to detail

Budget management

Team collaboration

Escalation awareness

Education

Marketing/Business degree or equivalent experience

Tools

Google Ads certifications

Meta Blueprint

Microsoft Advertising

LinkedIn Campaign Manager

CRM systems

Call tracking

Marketing automation

Job description

Fresh Focus Media seeks a Performance Marketing Specialist to help design, execute and measure integrated marketing strategies that drive client growth. You will blend strategic planning with hands-on campaign setup across Google Ads, Microsoft Advertising and Meta, while coordinating with creatives and analytics to optimize results.

The ideal candidate is analytical, organized and comfortable working directly with customers to translate goals into measurable campaigns and business impact.