Content Strategy Analyst

Critical Mass; Calgary; On-site; CAD 55,000 - 60,000; Full time

Job summary

Critical Mass is seeking a Content Analyst to support the creation and distribution of compelling content for client initiatives. You will analyze, organize and position content, run audits, and help shape channel strategies while thriving in a fast-paced agency environment.

You’ll collaborate with teams, maintain governance documents, and develop messaging, copy direction and style guidelines. Strong writing, proofreading and analytical skills are essential.

Qualifications

• 2–3 years in content management strategy or related fields.
• Strong proofreading and writing skills.
• Experience analyzing and organizing content.
• Excellent communication and critical thinking.
• Detail-oriented with deadlines and quality standards.

Responsibilities

• Current state analysis of client digital properties including content audits, gap analysis and heuristic evaluations.
• Research, including competitive audits, social audits, search audits, and analytics analysis.
• Preparing and presenting research summaries and reports.
• Mapping current state content back to new experiences and designs.
• Creating and maintaining content organization documents and deliverables.
• Helping to research, develop and document channel strategies and distribution plans.
• Helping to develop messaging, copy direction and style guidelines.
• Creating and maintaining content governance documentation.
• Show creative thinking and complete assignments rapidly, while demonstrating an attention to detail.

Skills

Content management

Content strategy

Analytics

Copywriting

Editing

Communication

Attention to detail

Job description

Critical Mass is seeking a Content Analyst to support the creation and distribution of compelling content for client initiatives. You will analyze, organize and position content, run audits, and help shape channel strategies while thriving in a fast-paced agency environment.

You’ll collaborate with teams, maintain governance documents, and develop messaging, copy direction and style guidelines. Strong writing, proofreading and analytical skills are essential.