Hybrid Demand Gen Manager: Growth & Pipeline Expert

TMX Group; Montreal; Hybrid; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

TMX Group in Montreal, QC seeks an experienced Marketing Manager to drive demand generation for Datalinx, TMX’s market data and analytics business. You will lead integrated campaigns, paid media, and marketing automation to accelerate pipeline and revenue growth.

You will partner with Sales, Product, and Finance to align on audience targeting, value propositions, and measurement. The role is hybrid, requiring 2–3 days in the office weekly, with a strong emphasis on data-driven optimization and

Qualifications

• 8+ years of experience in B2B marketing with a strong focus on demand generation.
• At least 3+ years experience in Digital marketing.
• Experience in B2B financial services, capital markets or fintech is strongly preferred.
• BA in marketing, business, or a related field.
• Proven track record of driving pipeline and measurable outcomes through marketing campaigns.
• Hands‑on experience managing paid media campaigns (programmatic, search, and paid social).
• Ability to develop high‑performing, conversion‑oriented messaging and content.
• Strong understanding of marketing automation, CRM systems, and lead management processes, with strong working knowledge of digital channels (SEO/AEO, email, social).
• Experience working with data, analytics, and performance optimization.
• Strong project, time management and organizational skills.
• Ability to operate both strategically and tactically in a fast‑paced environment with competing priorities and tight deadlines.
• Strong stakeholder management and communication skills.
• Comfort in working individually, within a team and also with senior management.

Responsibilities

• Develop and execute demand generation strategies aligned to business growth objectives for Datalinx.
• Own the full campaign lifecycle: planning, targeting, execution, optimization, and reporting.
• Own marketing contribution to pipeline, including qualified lead generation and performance against defined growth targets.
• Manage campaign budgets and allocate spend across channels to maximize ROI.
• Partner with Sales and Product teams to align on target audiences, value propositions, and conversion strategies.
• Guide development of high-impact, conversion-oriented content (e.g., landing pages and campaign assets) optimized for search engines and AI-powered answer platforms.
• Act as a trusted marketing partner to stakeholders across Datalinx.

Skills

Demand generation

Digital marketing

B2B marketing

CRM systems

Marketing automation

Lead management

Stakeholder management

Strategic planning

Project management

Education

BA in marketing

Tools

Salesforce

HubSpot

SEO tools

Job description

TMX Group in Montreal, QC seeks an experienced Marketing Manager to drive demand generation for Datalinx, TMX’s market data and analytics business. You will lead integrated campaigns, paid media, and marketing automation to accelerate pipeline and revenue growth.

You will partner with Sales, Product, and Finance to align on audience targeting, value propositions, and measurement. The role is hybrid, requiring 2–3 days in the office weekly, with a strong emphasis on data-driven optimization and