Growth & GTM Strategy Director

SharpLight Technologies Inc.; Vaughan; Hybrid; CAD 110,000 - 120,000; Full time

Job summary

SharpLight Technologies Inc. in Vaughan is seeking a Director of Growth Marketing to lead the company’s marketing strategy, drive brand growth, and align marketing with revenue objectives.

This strategic role defines positioning, messaging and how the market sees SharpLight's products and solutions. The Director will own the marketing roadmap, manage the team, and collaborate with Sales and Clinical to optimize demand generation, product marketing and GTM launches.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 5–8+ years of progressive marketing experience including strategy and cross-functional leadership.
• Experience mentoring marketing professionals and developing GTM strategies.
• Experience in B2B, medical aesthetics, medical devices, healthcare or technology preferred.
• French fluency is a strong asset.

Responsibilities

• Own and develop SharpLight's overall marketing strategy and annual priorities.
• Translate revenue objectives into marketing budgets, KPIs, and programs.
• Lead, coach and manage the Marketing team; align with Sales and Clinical.
• Define target audiences, messaging, offers and product go-to-market plans.
• Maintain competitive intelligence and translate insights into offers.
• Own demand generation, digital marketing, content, CRM and automation.
• Ensure ROI measurement and data-driven decision making.

Skills

Strategic thinking

Leadership

Cross-functional leadership

Analytical decision-making

Prioritization & project management

Education

Bachelor's degree in Marketing

Tools

Zoho CRM

Job description

SharpLight Technologies Inc. in Vaughan is seeking a Director of Growth Marketing to lead the company’s marketing strategy, drive brand growth, and align marketing with revenue objectives.

This strategic role defines positioning, messaging and how the market sees SharpLight's products and solutions. The Director will own the marketing roadmap, manage the team, and collaborate with Sales and Clinical to optimize demand generation, product marketing and GTM launches.