Hybrid Digital Marketing Manager — Multi-Channel Growth

Mattamy Homes; Toronto; Hybrid; CAD 85,000 - 130,000; Full time

Benefits offered by this job

Annual bonus program

Job summary

Mattamy Homes Canada in Toronto seeks a Digital Marketing Manager to shape and execute high-investment media campaigns across the full community lifecycle. You will work with our media agency, regional teams, and internal partners to turn business priorities into customer-focused campaigns driving awareness, traffic, and qualified leads.

The role emphasizes performance marketing, multi-channel execution, and strong collaboration across marketing, sales, and regional units.

Qualifications

• Bachelor's degree in Marketing or related field or equivalent experience.
• 5+ years in integrated, multi-channel media campaigns with emphasis on performance marketing and lead generation.
• Deep expertise in performance digital channels (Search, Paid Social, Display) and awareness tactics (OOH, DOOH, CTV, Print).
• Experience evaluating campaign performance, defining KPIs, and optimizing from data-driven insights.
• Proven ability to manage agencies, vendors, and cross-functional stakeholders.
• Excellent communication, presentation, and project management skills.
• Experience using campaign analytics and marketing tech (Google Analytics, CRM, email, SEO, social).

Responsibilities

• Lead integrated paid media strategy across digital and traditional channels to drive awareness, traffic, and leads for new and existing communities.
• Serve as day-to-day lead for the media agency—briefs, flighting, assets, budgets, timelines, KPI tracking.
• Coordinate with regional Canadian divisions to align timelines and local market input with national brand standards.
• Monitor lead volume, quality, cost per lead, and upper-funnel objectives; translate results into optimizations.
• Analyze creative asset performance and collaborate to optimize messaging, formats, and variants.
• Steward brand tone and standards across marketing touchpoints; evolve tools, templates, and brand playbooks.
• Translate campaign data into leadership-ready insights and recommendations.

Skills

Multi-channel media buying

Performance marketing

Campaign analytics

Agency management

Cross-functional collaboration

Communication & presentation

Project management

Paid media strategy

Education

Bachelor's degree in Marketing

Tools

Google Analytics

CRM

Email marketing

SEO

Social media platforms

Job description

Mattamy Homes Canada in Toronto seeks a Digital Marketing Manager to shape and execute high-investment media campaigns across the full community lifecycle. You will work with our media agency, regional teams, and internal partners to turn business priorities into customer-focused campaigns driving awareness, traffic, and qualified leads.

The role emphasizes performance marketing, multi-channel execution, and strong collaboration across marketing, sales, and regional units.