Growth Analytics & Attribution Lead

Martell Media; Kelowna; On-site; CAD 90,000 - 110,000; Full time

Job summary

Martell Group is seeking a Performance Marketing Analyst who turns messy growth data into clear decisions for leadership, media, and revenue. You will own measurement end to end, from tracking and attribution to insights that guide spend, content, and product offers.

This is an in‑office role in Kelowna, BC, Canada. You’ll collaborate across Growth, Media, and Revenue, build durable dashboards, and drive revenue attribution with HubSpot and BI tools.

Qualifications

• 3+ years in performance analytics or related data roles.
• Experience turning multi-channel marketing and CRM data into insights.
• Hands-on HubSpot reporting, workflows, and data cleanup.
• Advanced Excel/Google Sheets and BI dashboard skills.
• Diagnose and fix broken tracking (UTMs, pixels, tagging).
• Strong written communication; daily performance updates.
• Able to work in-person in Kelowna, BC, Canada.

Responsibilities

• Build and run daily/weekly performance reporting for paid ads, email, organic, and funnel conversion.
• Surface trends, anomalies, and recommendations for leaders.
• Partner with Growth, Media, and Revenue to explain movements and actions.
• Own attribution and tracking hygiene across systems (HubSpot, ads, UTMs).
• Design and maintain tagging structures to answer source content questions.
• Clean up CRM ownership, lifecycle stages, and reporting gaps.
• Build durable dashboards and views for others to use.

Skills

Performance analytics

Multi-channel data

HubSpot reporting

Excel/Sheets

BI dashboards

Clear communication

In-person work

Tools

HubSpot

Looker

Tableau

Power BI

Job description

Martell Group is seeking a Performance Marketing Analyst who turns messy growth data into clear decisions for leadership, media, and revenue. You will own measurement end to end, from tracking and attribution to insights that guide spend, content, and product offers.

This is an in‑office role in Kelowna, BC, Canada. You’ll collaborate across Growth, Media, and Revenue, build durable dashboards, and drive revenue attribution with HubSpot and BI tools.