Growth-Driven Performance Marketing Manager

Valnet; Montreal; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Daily snacks & coffee

Competitive bonus structure

Job summary

Valnet is seeking a Performance Marketing Manager to drive growth for Travel or Gaming portfolios. You’ll manage paid campaigns end-to-end, optimize conversions, and generate qualified leads. Collaborate with content/SEO teams, test new strategies, and own attribution to improve lead quality.

You’ll work hands-on with Meta Ads, GA4, Looker Studio, and ChatGPT, applying analytics to optimize budgets and ROAS. A performance-driven mindset and 4+ years in digital acquisition are key.

Qualifications

• 4+ years of hands-on experience in performance marketing, paid media, growth marketing, or digital acquisition.
• Proven experience independently managing the full marketing funnel, from campaign execution to lead generation and conversion optimization.
• Hands-on experience with Meta Ads (Facebook and Instagram) and ChatGPT; experience with Google Ads and Microsoft Advertising (Bing) is an asset.
• Strong understanding of performance metrics, including cost per lead, conversion rates, customer acquisition cost, and return on ad spend.
• Experience with conversion tracking, attribution, and analytics tools such as GA4, Looker Studio, and spreadsheets.
• Experience testing and optimizing ad copy, targeting, bidding strategies, and landing pages.
• Analytical, proactive, and comfortable taking ownership of campaign performance.
• Experience in travel, insurance, finance, or other lead generation-focused industries is an asset.

Responsibilities

• Manage and optimize paid acquisition campaigns across Meta Ads (Facebook and Instagram), with exposure to other platforms as needed.
• Own the full marketing funnel, from traffic acquisition and audience targeting to landing pages, lead generation, and conversion optimization.
• Develop and optimize lead generation campaigns for the Travel or Gaming portfolio.
• Monitor campaign budgets and performance metrics, including cost per lead, conversion rates, and return on ad spend, to identify growth opportunities.
• Test and optimize ad copy, creative assets, targeting, bidding strategies, and landing pages to improve campaign performance.
• Manage conversion tracking and analyze campaign data using tools such as GA4, Looker Studio, and spreadsheets to improve attribution and lead quality.
• Collaborate with content, SEO, and development teams to improve landing pages, lead capture forms, and conversion performance.

Skills

Full funnel ownership

Paid media

Performance analysis

Campaign optimization

A/B testing

Analytics & reporting

Tools

GA4

Looker Studio

Spreadsheets

Meta Ads

Google Ads

Microsoft Advertising (Bing)

ChatGPT

Job description

Valnet is seeking a Performance Marketing Manager to drive growth for Travel or Gaming portfolios. You’ll manage paid campaigns end-to-end, optimize conversions, and generate qualified leads. Collaborate with content/SEO teams, test new strategies, and own attribution to improve lead quality.

You’ll work hands-on with Meta Ads, GA4, Looker Studio, and ChatGPT, applying analytics to optimize budgets and ROAS. A performance-driven mindset and 4+ years in digital acquisition are key.