Performance Analytics Lead - Growth & Attribution

Martell Ventures; Kelowna; On-site; CAD 90,000 - 110,000; Full time

Job summary

Martell Group in Kelowna, BC is seeking a Performance Analyst who translates messy growth data into clear leadership-facing insights. You own how we measure paid, organic, email, and CRM performance end to end, from tracking to insights that inform spend, content, and offerings.

This role sits at the intersection of growth, media, and revenue. You will build durable dashboards, fix tracking gaps, and partner with Growth, Media, and Revenue to drive quick, data-informed decisions in a fast-paced,

Qualifications

• 3+ years in performance analytics or marketing analytics.
• Proven ability turning multi-channel data into leadership-ready insights.
• Hands-on HubSpot reporting, workflows, attribution, and data cleanup.
• Strong Excel/Google Sheets and BI/dashboard experience.
• Diagnose and fix tracking gaps (UTMs, pixels, tagging) with operators.
• Clear written communication and daily performance updates.
• Willingness to work in-person in Kelowna, Canada with work authorization.

Responsibilities

• Build and run daily/weekly performance reporting for paid ads, email, organic, and funnel metrics.
• Surface trends and anomalies with actionable recommendations for leaders.
• Partner with Growth, Media, and Revenue to explain movements and next steps.
• Own attribution and tracking hygiene across HubSpot, ads platforms, UTMs, and landing pages.
• Design durable dashboards that others can use, not one-off spreadsheets.

Skills

Multi-channel analytics

Data storytelling

Cross-functional collaboration

Written communication

In-person work adaptability

Tools

HubSpot

Looker

Tableau

Power BI

Excel/Google Sheets

Job description

Martell Group in Kelowna, BC is seeking a Performance Analyst who translates messy growth data into clear leadership-facing insights. You own how we measure paid, organic, email, and CRM performance end to end, from tracking to insights that inform spend, content, and offerings.

This role sits at the intersection of growth, media, and revenue. You will build durable dashboards, fix tracking gaps, and partner with Growth, Media, and Revenue to drive quick, data-informed decisions in a fast-paced,