Google Ads Specialist (Remote, Vancouver)

Blacksmith Agency LLC; Vancouver; Remote; CAD 70,000 - 95,000; Full time

Job summary

Blacksmith Agency is seeking a Google Ads Specialist to own paid media for a book of B2B and growing-brand clients. You will steer targeting, budgets, and the roadmap, acting as the strategic voice in client conversations.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, ensuring accurate conversion tracking and a clear narrative on performance during calls with US clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of improving ROAS, CPA, or pipeline numbers.
• Agency experience managing multiple clients.

Responsibilities

• Manage paid media campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Plan budget allocation, bidding, targeting and creative testing.
• Set up and verify conversion tracking with GA4, Tag Manager and pixels.
• Develop 90-day and quarterly roadmaps for each client and present narrative of numbers.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta advertising

Account management

US client communications

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Google Ads Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.