Go-to-Market Lead

ProServeIT Corporation; Canada; On-site; CAD 65,000 - 85,000; Full time

Job summary

ProServeIT Corporation is seeking a strategic Go-to-Market Lead in Canada to drive revenue growth by translating strategy into actionable plans. You will bridge sales, marketing, solutioning and delivery, architect GTM execution, and optimize the Microsoft partnership for co-sell opportunities.

The role focuses on building infrastructure to empower the sales team, owning the seller playbook, and ensuring new offerings reach market with precision and impact.

Qualifications

• 5+ years in sales operations, revenue operations, sales enablement, or go-to-market strategy.
• Experience with Microsoft partner programs, co-sell motions, and product ecosystems (nice to have).
• Proven track record launching new products or services to market.
• Advanced PowerPoint skills with ability to create executive-level presentations.
• Strong data interpretation and cross-functional collaboration skills.
• Experience with CRM systems.
• Bachelor’s degree in Business or Computer Science; masters degree is a nice to have.

Responsibilities

• Execute demand generation strategies for new and existing customer segments.
• Lead end-to-end GTM processes for new offerings—from ideation through launch and rollout.
• Manage and optimize Microsoft channel relationships, including co-sell opportunities and marketplace initiatives.
• Build cross-functional alignment to ensure cohesive market execution.
• Own and maintain the seller playbook with current strategies, competitive positioning, and best practices.
• Analyze sales metrics and pipeline data to identify opportunities and drive performance.
• Develop compelling sales assets and presentations in partnership with stakeholders.
• Extract actionable insights from sales intelligence platforms.

Skills

Go-to-market strategy

Sales operations

CRM systems

PowerPoint

Cross-functional collaboration

Education

Bachelor's degree in Business or Computer Science

Masters degree (nice to have)

Tools

CRM systems

Job description

ProServeIT is a leading IT solutions provider that specializes in delivering innovative technology solutions to help businesses thrive. With over 20 years of experience, we've established ourselves as a trusted partner in the ever-evolving world of technology.

We’re seeking a strategic Go-to-Market Lead to drive revenue growth through seamless execution of our sales strategy. This role serves as the critical link between sales, marketing, solutioning, and delivery teams, transforming strategy into actionable plans and ensuring every new offering reaches market with precision and impact. You'll architect our Go-to-Market (GTM) execution, build infrastructure that empowers our sales team, and optimize our Microsoft partnership to maximize co-sell opportunities and market success. The role will include a base salary in the range of $65,000-$85,000 with top performers earning more than $100,000 annually.

Life at ProServeIT is fast paced, performance-driven, rewarding, and fun! We value and support our team members' career growth and ongoing professional development. And we recognize their achievements and outstanding results on a regular basis. We work hard and play hard.

"People Matter. Be like gumby. Do it right." These are the three values we follow every day. These truly represent who we are and what we care about.

Key Duties & Responsibilities

• Execute demand generation strategies for new and existing customer segments
• Lead end-to-end GTM processes for new offerings—from ideation through launch and rollout
• Manage and optimize Microsoft channel relationships, including co-sell opportunities and marketplace initiatives
• Build cross-functional alignment to ensure cohesive market execution
• Own and maintain the seller playbook with current strategies, competitive positioning, and best practices
• Analyze sales metrics and pipeline data to identify opportunities and drive performance
• Develop compelling sales assets and presentations in partnership with stakeholders
• Extract actionable insights from sales intelligence platforms

3. Product & Offer Development

• Conduct product-market fit assessments using data-driven analysis
• Evaluate and integrate Microsoft programmatic offers into ProServeIT's service portfolio
• Create executive-level presentations and business cases for new GTM initiatives
• Ensure smooth handoffs from development to sales execution
• Champion the Microsoft partnership and translate partner programs into actionable sales strategies
• Coordinate with Microsoft teams to maximize co-sell opportunities and partner incentives
• Stay current on Microsoft's product roadmap and partner initiatives

Professional Education & Experience

• 5+ years in sales operations, revenue operations, sales enablement, or go-to-market strategy
• Experience with Microsoft partner programs, co-sell motions, and product ecosystems (nice to have)
• Proven track record launching new products or services to market
• Advanced PowerPoint skills with ability to create executive-level presentations
• Strong data interpretation and cross-functional collaboration skills
• Experience with CRM systems
• Excellent project management and communication abilities
• Bachelor’s degree in Business or Computer Science, masters degree is a nice to have.

As an employee at ProServeIT, you will enjoy:

• Career development and progression
• Opportunities to work with talented and diverse teams, whilst shaping the future of work

Application Process

To ensure a fair and efficient recruitment process, we useAI-powered screening tools to assist in the initial review of applications. These tools help us identify candidates whose qualifications closely match the job requirements. All final hiring decisions are made by our human recruitment team.

Diversity, Inclusion and Accessibility

ProServeIT values diversity of thought and is proud to be an equal opportunity employer. We are committed to creating a diverse and inclusive environment where all people feel supported, connected, and belonging at work. All applications will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

This job post is for an existing vacancy.