GTM Strategy Principal

Jobgether; Canada; On-site; CAD 91,000 - 257,000; Full time

Benefits offered by this job

Work-from-anywhere

Flexible hours

Flexible PTO

Parental leave (16 weeks)

Coworking budget

Learning budget

Wellness budget

Gym memberships

Mental health support

Stock options

Home office budget

IT equipment

Career growth

Job summary

Jobgether partners to find a GTM Strategy Principal based in Canada. The senior role shapes and scales go-to-market strategy across a global revenue organization, leading initiatives spanning Product, Sales, Marketing, Partnerships, Customer Success, and Revenue Operations.

You will translate ambiguous business challenges into scalable frameworks, processes, and actionable recommendations, acting as a trusted advisor to senior leaders and shaping revenue motions, launches, partner strategies,

Qualifications

• Broad expertise in go-to-market strategy and operations across multiple disciplines.
• Experience partnering with Marketing to connect demand generation and sales execution.
• Proven track record leading high-stakes strategic initiatives with cross-functional impact.
• Credibility to influence senior executives and diverse stakeholder groups.
• Ability to simplify complex concepts and present to C-suite audiences.
• Strong analytical problem solving and decision-making skills.

Responsibilities

• Architect and lead complex GTM programs including product launches and partner strategies.
• Design scalable operating models covering account allocation, capacity planning, and revenue motions.
• Advise GTM and Revenue Operations leadership to align priorities with business objectives.
• Build cross-functional networks to improve alignment and accelerate execution.
• Develop governance, readiness criteria, and launch models for consistent GTM execution at scale.
• Shape platform-selling strategies with Product and Sales leaders.
• Prepare executive presentations and business cases turning data into actions.
• Continuously assess GTM performance and identify efficiency improvements.
• Apply automation, AI, and innovative approaches to revenue org improvements.
• Lead initiatives from concept to implementation with measurable outcomes.

Skills

GTM strategy

Cross-functional leadership

Execut ive communication

Data analysis

Financial modeling

Excel/Google Sheets

SQL/Tableau/Looker

Tools

SQL

Tableau

Looker

Excel

Google Sheets

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a GTM Strategy Principal based in Canada.

This is a senior strategic role focused on shaping and scaling go-to-market strategy across a complex, global revenue organization.
You will lead high-impact initiatives spanning Product, Sales, Marketing, Partnerships, Customer Success, and Revenue Operations.
The role combines strategic thinking, operating-model design, executive influence, and hands-on execution.
You will translate ambiguous business challenges into scalable frameworks, processes, and actionable recommendations.
As a trusted advisor to senior leaders, you will help shape revenue motions, launches, partner strategies, and platform-selling approaches.
The position offers broad enterprise-level visibility and the opportunity to influence decisions with measurable commercial impact.
It is ideal for a highly analytical, collaborative, and proactive strategist who thrives in a fast-paced, globally distributed environment.

Accountabilities

• Architect and lead complex, high-impact go-to-market programs, including product launches, sales model innovation, partner strategies, and GTM system and process evolution.
• Design and institutionalize scalable operating models covering account allocation, capacity planning, customer segmentation, revenue motions, and Sales and Customer Success processes.
• Serve as a strategic advisor to GTM and Revenue Operations leadership, helping senior stakeholders make informed decisions and align functional priorities with broader business objectives.
• Build strong cross-functional networks across Product, Sales, Marketing, Partnerships, Customer Success, and Enablement to improve alignment, eliminate friction, and accelerate execution.
• Develop governance frameworks, readiness criteria, rules of engagement, launch models, and other processes that support consistent GTM execution at scale.
• Shape platform-selling strategies by partnering with Product and Sales leaders on packaging, positioning, segmentation, and new commercial motions.
• Prepare and deliver executive-level presentations, strategic updates, business cases, and recommendations that turn complex data and challenges into clear actions.
• Continuously assess GTM performance and identify opportunities to improve efficiency, scalability, revenue growth, and customer experience.
• Apply automation, AI, process improvement, and innovative operating approaches to create step-change improvements across the revenue organization.
• Lead through ambiguity, independently evaluate trade-offs, and drive strategic initiatives from concept through implementation and measurable outcomes.

Requirements

• Bring broad expertise in go-to-market strategy and operations, with the ability to apply knowledge across multiple business disciplines and develop innovative frameworks and processes.
• Demonstrate experience partnering with Marketing teams and leveraging marketing technologies to connect demand generation, top-of-funnel activity, and sales execution.
• Have a proven track record leading complex, high-stakes strategic initiatives with significant cross-functional or enterprise-wide impact.
• Be recognized as a trusted advisor with the credibility to influence senior executives, business leaders, and diverse stakeholder groups.
• Possess exceptional ability to simplify complex concepts, develop strategic narratives, and communicate recommendations clearly to executive audiences.
• Demonstrate strong strategic execution, analytical problem-solving, and decision-making skills while balancing long-term vision with operational detail.
• Have a strong understanding of scalable processes, operating models, continuous improvement, automation, and AI-enabled business transformation.
• Bring advanced stakeholder management, communication, presentation, and influencing skills.
• Demonstrate a growth mindset, entrepreneurial approach, and willingness to proactively identify and pursue opportunities for improvement.
• Ideally bring 3+ years of experience in a relevant combination of top-tier strategy consulting, strategic finance, marketing or demand generation, or business/revenue operations within a high-growth SaaS or B2B environment.
• Have direct experience working in B2B SaaS, fintech, professional services, or a relevant consulting environment.
• Demonstrate strong data analysis and financial modeling capabilities, including advanced Excel or Google Sheets and familiarity with tools such as SQL, Tableau, or Looker.
• Have experience presenting strategic recommendations, business cases, or growth opportunities directly to C-suite or VP-level stakeholders.

Benefits

• Annual salary range of $65,750–$184,950 USD, with actual compensation determined by factors including location, experience, skills, training, market conditions, and business needs.
• Globally competitive, location-aware compensation designed to support pay equity and fair market rates.
• Work-from-anywhere flexibility within eligible locations.
• Flexible working hours in an asynchronous work environment.
• Flexible paid time off.
• 16 weeks of paid parental leave.
• Budget for coworking spaces, learning, wellness, and gym memberships.
• Mental health support services.
• Stock options.
• Home office budget and IT equipment.
• Opportunities for professional growth and internal mobility.
• An inclusive, globally distributed environment that encourages diverse perspectives, belonging, and employee-led communities.