Manager, GTM Engineering (Automation & AI)

New Relic; Toronto; On-site; CAD 132,000 - 165,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

Parental leave

Mental health benefits

401(k) matching

Flexible time-off

11 paid holidays

Volunteer time-off

Other benefits

Job summary

New Relic seeks a Manager, GTM Engineering (AI and Automation) to lead a specialized team delivering data-driven automation across the GTM stack. You will own integration of AI tools, manage workflows, and collaborate with cross-functional teams to optimize revenue velocity.

The role requires 5+ years in automation, GTM operations, or system integration within a B2B SaaS context and expertise with CRM and data integration platforms. Remote/hybrid work options are available.

Qualifications

• 5+ years in automation engineering, GTM operations, or system integration in a B2B SaaS environment.
• Expert-level experience with major CRM and sales automation tools (Salesforce Sales Cloud, Clay).
• Proficient in building workflows using integration platforms, Python-based APIs, webhooks, and data structures.
• Strong collaboration across functional teams and ability to translate business needs into technical solutions.

Responsibilities

• GTM tech stack management: optimize core Sales and Marketing tech stack (Salesforce Sales Cloud, Clay, Rox, Boomi, Salesloft).
• Workflow & AI automation: deploy end-to-end automated workflows and AI/ML solutions to scale outreach efficiency.
• Data integrity & analytics: manage data pipelines, deduplication, enrichment; maintain dashboards and forecasts.
• Process execution & enablement: map GTM workflows and drive projects from requirements to deployment and adoption.

Skills

Automation engineering

GTM operations

System integration

Data pipelines

Cross-functional collaboration

Tools

Salesforce Sales Cloud

Clay

Rox

Boomi

Salesloft

APIs

Webhooks

ETL platforms

Job description

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us!

Your opportunity

As the Manager, GTM Engineering (AI and Automation), you will be key to constructing and maintaining our "Revenue Velocity" engine with a specialized team of architects. In this high impact role, you will report to the Director of Enterprise Systems & Solutions. You will be responsible for the successful technical integration of advanced AI and automation tools throughout our Go-To-Market (GTM) technology stack. This role requires a proactive player-coach who balances thinking strategically about our revenue systems while remaining deeply involved in the creation of durable, data-driven automation frameworks.

What you'll do

• GTM Tech Stack Management: Integrate with and optimize the core Sales and Marketing technology stack (Salesforce, Clay, Rox, Boomi, Salesloft) in alignment with customer-centric initiatives.
• Workflow & AI Automation: Execute end-to-end automated workflows (lead scoring, routing, alerts) and deploy AI/ML solutions to scale business outreach efficiency.
• Data Integrity & Analytics: Manage data pipelines and routine hygiene (deduplication, enrichment) across systems; maintain dashboards to track key GTM metrics and deliver forecasting to leadership.
• Process Execution & Enablement: Work with Program teams to map GTM workflows and drive technical projects from requirements gathering through implementation and user adoption.

This role requires 2+ years of people management or relevant leadership experience, such as leading a small team of GTM Automation/Ops engineers. 5+ years of experience in automation engineering, GTM operations, or system integration roles in a B2B SaaS environment. Solid, proven understanding of the GTM tech stack and processes, including expertise with major CRM and sales automation tools (such as Salesforce Sales Cloud and Clay) as well as data integration tools or ETL platforms for data warehousing. Expert-level, hands-on experience building workflows and integrations using integration platforms and/or Python-based APIs, webhooks, and data structures. Strong cross-functional collaboration skills, with a track record of translating complex business needs and GTM strategy into robust, scalable technical solutions. Experience documenting and maintaining automation frameworks, process maps, and adhering to security/compliance standards. Proven ability to translate pipeline and revenue data into actionable insights that influence stakeholders across all levels of the organization. Exposure to or hands-on implementation of AI-based workflow tools or LLM-powered automation in a GTM context. Strong understanding of SaaS sales motions (enterprise, mid-market, and expansion) and funnel metrics.

Please note that visa sponsorship is not available for this position.

#LI-ZH1 #LI-Remote

The pay range below represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job-related factors such as an applicant’s skills, qualifications, and experience.

Benefits

• healthcare
• dental
• vision
• parental leave and planning
• mental health benefits
• a 401(k) plan and match
• flex time-off
• 11 paid holidays
• volunteer time-off
• other competitive benefits designed to improve the lives of our employees

Estimated Base Pay Range $132,000 - $165,000 CAD

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics' different backgrounds and abilities, and recognize the different paths they took to reach us - including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes.

If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to [e-mail].

We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid.

Our hiring process In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers means that a criminal background check is required to join New Relic. We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.

New Relic develops and distributes encryption software and technology that complies with U.S. export controls and licensing requirements. Certain New Relic roles require candidates to pass an export compliance assessment as a condition of employment in any global location. If relevant, we will provide more information later in the application process.

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