Global Product Marketing Lead - Mining & Industrial Tech

Bradken Ltd.

Toronto

Hybrid

CAD 90,000 - 130,000

Full time

8 days ago

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Benefits offered by this job

Safety-first environment

Flexible work options

Total rewards package

Employee assistance program

Job summary

Bradken Ltd. in Toronto is seeking a Product Marketing Manager to lead global product marketing programs across Bradken's portfolio. This strategic and hands-on role translates technical capability into customer value and drives product adoption across worldwide markets.

You will collaborate with Product Management, Engineering and Sales to shape positioning, go-to-market strategies and campaigns, develop value propositions and launches, and maintain compelling content across channels.

Qualifications

A tertiary qualification in Marketing/Business/Communications or related discipline.
Demonstrated years of B2B product marketing experience in mining, manufacturing, engineering, technology or similar industrial environment.
Experience developing value propositions, product positioning, go-to-market plans and product launch programs.
Experience translating technical products or digital solutions into customer-focused messaging.
Proven ability developing multi-channel campaigns, sales-enablement materials and product marketing content.
Experience using CRM and marketing data to measure campaign performance and pipeline contribution.
Experience gathering and applying customer, competitor and market intelligence to drive decision-making.
Practical experience using AI-enabled tools, ideally including Microsoft Copilot.
Experience leading marketing professionals, creative resources or agency partners is a plus.

Responsibilities

Develop product positioning, value propositions and competitive messaging across Bradken's global portfolio.
Lead go-to-market strategies, product launches and lifecycle marketing programs for new and existing products.
Create and manage always-on campaigns to support awareness, lead generation and product adoption.
Translate customer, market and competitor insights into actionable recommendations for sales, marketing and product teams.
Develop and maintain sales-enablement materials, product content, case studies, presentations and digital assets.
Manage product content across customer-facing channels, including the corporate website.
Drive the use of AI-enabled marketing workflows to support buying-group analysis and campaign effectiveness.
Lead and support the graphic designer to deliver product marketing priorities.