Product Marketing Manager

Bradken Ltd.; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Safety-first environment

Flexible work options

Total rewards package

Employee assistance program

Job summary

Bradken Ltd. in Toronto is seeking a Product Marketing Manager to lead global product marketing programs across Bradken's portfolio. This strategic and hands-on role translates technical capability into customer value and drives product adoption across worldwide markets.

You will collaborate with Product Management, Engineering and Sales to shape positioning, go-to-market strategies and campaigns, develop value propositions and launches, and maintain compelling content across channels.

Qualifications

• A tertiary qualification in Marketing/Business/Communications or related discipline.
• Demonstrated years of B2B product marketing experience in mining, manufacturing, engineering, technology or similar industrial environment.
• Experience developing value propositions, product positioning, go-to-market plans and product launch programs.
• Experience translating technical products or digital solutions into customer-focused messaging.
• Proven ability developing multi-channel campaigns, sales-enablement materials and product marketing content.
• Experience using CRM and marketing data to measure campaign performance and pipeline contribution.
• Experience gathering and applying customer, competitor and market intelligence to drive decision-making.
• Practical experience using AI-enabled tools, ideally including Microsoft Copilot.
• Experience leading marketing professionals, creative resources or agency partners is a plus.

Responsibilities

• Develop product positioning, value propositions and competitive messaging across Bradken's global portfolio.
• Lead go-to-market strategies, product launches and lifecycle marketing programs for new and existing products.
• Create and manage always-on campaigns to support awareness, lead generation and product adoption.
• Translate customer, market and competitor insights into actionable recommendations for sales, marketing and product teams.
• Develop and maintain sales-enablement materials, product content, case studies, presentations and digital assets.
• Manage product content across customer-facing channels, including the corporate website.
• Drive the use of AI-enabled marketing workflows to support buying-group analysis and campaign effectiveness.
• Lead and support the graphic designer to deliver product marketing priorities.

Skills

Go-to-market strategies

Product positioning

Value propositions

Lifecycle marketing

Sales enablement

AI-enabled workflows

CRM & data analysis

Cross-functional collaboration

Education

Marketing/Business/Communications degree

Tools

CRM software

Microsoft Copilot

Job description

At Bradken, we're equipping the resource sector for a sustainable future. As a global leader in innovative wear solutions and engineered products, we help customers improve performance, reliability and productivity across mining and resource operations worldwide.

We're seeking a Product Marketing Manager to lead the development and execution of global product marketing programs across Bradken's portfolio. This is a strategic and hands-on role where you'll work at the intersection of marketing, product management, engineering and sales, translating technical capability into compelling customer value and driving product adoption across global markets.

This role is based in Toronto and offers a hybrid working arrangement. For the right candidate, a remote working arrangement may also be considered.

About The Role

You will play a key role in shaping how Bradken's products and digital solutions are positioned, launched and promoted to customers around the world. Working closely with Product Management, Engineering and Sales teams, you'll develop value propositions, go-to-market strategies and campaigns that strengthen our market position and generate commercial opportunities.

With a strong focus on Customer Centricity, you'll develop a deep understanding of customer needs, buying behaviours and market trends to create messaging and campaigns that resonate with target audiences. You'll demonstrate Innovation by leveraging market intelligence, digital marketing approaches and AI-enabled workflows to enhance decision-making and campaign effectiveness. Through a One Team approach, you'll collaborate across global functions to deliver consistent, impactful product marketing programs.

Key Responsibilities

• Developing product positioning, value propositions and competitive messaging across Bradken's global portfolio.
• Leading go-to-market strategies, product launches and lifecycle marketing programs for new and existing products.
• Creating and managing always-on campaigns that support awareness, lead generation, opportunity progression and product adoption.
• Translating customer, market and competitor insights into actionable recommendations for sales, marketing and product teams.
• Developing and maintaining sales-enablement materials, product content, case studies, presentations and digital assets.
• Managing product content across customer-facing channels, including the corporate website.
• Driving the use of AI-enabled marketing workflows to support buying-group analysis, market intelligence and campaign effectiveness.
• Leading and supporting the Graphic Designer to deliver product marketing priorities and customer-focused content.

About You

You are a commercially minded marketing professional who enjoys translating complex technical solutions into clear customer value. You thrive in collaborative environments, balance strategic thinking with hands-on execution, and are passionate about delivering marketing programs that influence business outcomes.

You Will Bring

• A tertiary qualification in Marketing, Business, Communications or a related discipline.
• Demonstrated years of experience in the B2B product marketing experience within mining, manufacturing, engineering, technology or a similarly complex industrial environment.
• Experience developing value propositions, product positioning, go-to-market plans and product launch programs.
• Experience translating technical products, services or digital solutions into compelling customer-focused messaging.
• Proven capability developing multi-channel campaigns, sales-enablement materials and product marketing content.
• Experience using CRM and marketing data to measure campaign performance and pipeline contribution.
• Experience gathering and applying customer, competitor and market intelligence to drive decision-making.
• Practical experience using AI-enabled tools and workflows, ideally including Microsoft Copilot or similar technologies.
• Experience leading marketing professionals, creative resources or agency partners will be highly regarded.

Why Bradken?

You’ll join a global team where innovation, collaboration and customer success drive everything we do. We encourage our people to challenge conventional thinking, develop new ideas and contribute to meaningful outcomes for our customers, our business and the industries we serve.

We Offer

• Safety-first environment and mindset
• Flexible work options
• Competitive Total Reward Packages
• EAP for you and your family

Applicants must currently hold full, unrestricted working rights in Canada. Employer-sponsored visa support is not available for this position.

Our Hiring Process

As we work with teams around the world, time-zone differences can make live screening challenging. To support a fair, consistent, and inclusive evaluation process, we may invite candidates to complete a one-way video screening at a time that suits them. If you require adjustments or an alternative format, we’re happy to discuss this with you.

Before commencing employment, you will be required to complete a psychometric assessment and pre-employment medical, including drug and alcohol testing.

We respectfully request no recruitment agency approaches.

Bradken is an Equal Opportunity Employer.

We are committed to providing a diverse, inclusive, engaging and flexible environment for our people.

All employment decisions are based on merit, competence, performance and business needs.