General Manager, Motorsports

Northwest Permanente; Thompson; On-site; CAD 110,000 - 150,000; Full time

Job summary

The North West Company is seeking a General Manager, Motorsports in Thompson, MB to lead a high-performing dealership team across sales, service, parts and customer experience. You will drive growth, manage budgets, and shape strategies to maximize profitability while delivering outstanding local service.

Reporting to the Sr. Category Manager Motorsports, you will coach 8–12 staff, monitor KPIs, build strong OEM relationships, and ensure compliance with safety and brand standards in a rural/

Qualifications

• Minimum 5 years of leadership experience in a dealership or powersports/auto environment.
• Experience managing operations, budgets and P&L with proven results.
• Strong leadership, communication, and decision-making skills.

Responsibilities

• Lead, coach, and develop a team across sales, service, parts, admin, and support.
• Oversee dealership operations and financial performance, budgets, forecasts, and plans.
• Monitor KPIs: revenue, gross profit, inventory turns, service absorption, CSAT, efficiency.
• Develop and execute sales/marketing strategies to grow market share and revenue.
• Analyze markets, demand, and inventory to optimize purchasing and planning.
• Ensure service/parts operate efficiently, safely, and in compliance.

Skills

Leadership

Budgeting

P&L management

People development

Strategic thinking

Customer experience

Tools

Inventory management

OEM relationships

Dealership operations

Job description

We are seeking a strong leader for the General Manager, Motorsports at our powersports dealership in Thompson, Manitoba. This is a unique opportunity for a proven leader to oversee all aspects of dealership performance, including sales, service, parts, customer experience, financial performance, and team development.

The General Manager will be responsible for driving growth across multiple product lines including Ski-doo, Can-am, Sea-doo, Honda ATV and power equipment, Suzuki, Mercury, Princecraft, Stihl and Husqvarna. This role requires a strong business operator with great people skills who can balance strategic thinking with hands-on day-to-day leadership.

Joining NWC gives you the opportunity for growth and development throughout the company, an attractive and competitive salary and benefits package, and to be part of a dynamic and diverse culture.

NWC is a leading retailer to under-served rural communities and urban neighbourhood markets in the following regions: Northern Canada, Western Canada, rural Alaska, the South Pacific islands, and the Caribbean. Our stores offer a broad range of products and services with an emphasis on food. Our value offer is to be the best local shopping choice for everyday household and local lifestyle needs. Check out northwest.ca for more information.

Your Role:

• Lead, coach, and develop a team of approximately 8-12 employees across sales, service, parts, administration, and customer support, fostering a culture of accountability, teamwork, and customer satisfaction.
• Oversee overall dealership operations and financial performance, including profitability, budgets, forecasts, business plans, and achievement of annual business objectives.
• Monitor key performance indicators, including revenue, gross profit, inventory turns, service absorption, customer satisfaction, and operational efficiency, and implement strategies for continuous improvement.
• Develop and execute sales and marketing strategies to drive unit sales, increase market share across Northern Manitoba, and maximize revenue opportunities across product categories, financing, protection products, accessories, and aftermarket sales.
• Analyze market trends, customer demand, and inventory performance to support effective purchasing, inventory management, and sales planning.
• Ensure the service and parts departments operate efficiently and profitably while maintaining high standards of service quality, workplace safety, and manufacturer compliance.
• Champion a customer-first culture by promoting exceptional customer experiences, resolving escalated concerns, and strengthening long-term customer relationships.
• Recruit, train, mentor, and retain employees by establishing clear performance expectations and providing ongoing coaching, feedback, and development opportunities.
• Build and maintain strong relationships with customers, community members, industry partners, and manufacturers to support dealership growth and long-term success.

Desired Skills and Experience

• Minimum of 5 years of leadership experience in a dealership or related industry, such as powersports, automotive, marine, agricultural equipment, or recreation, with experience as a General Manager or in a Parts, Service, or Sales Manager role.
• Demonstrated experience managing business operations, financial performance, budgets, and profit and loss (P&L).
• Proven ability to lead and develop teams, drive sales growth, and improve operational performance.
• Strong financial and business acumen, with experience monitoring performance metrics and implementing strategies to achieve business objectives.
• Excellent communication, relationship-building, problem-solving, and decision-making skills.
• Experience in a powersports, recreation, marine, or automotive dealership environment would be considered an asset.
• Knowledge of inventory management, retail dealership operations, and OEM/manufacturer relationships would be considered an asset.
• Familiarity with northern or rural market operations would be considered an asset.

Location: 84 Severn Crescent , Thompson, MB

Reports To: Sr. Category Manager Motorsports

We create a collaborative and constructive culture by:

• Being Enterprising
• Committing to our Customer
• Working with Passion
• Leading and Developing Others
• Demonstrating Respect and Inclusivity
• Building Trust

The North West Company is committed to inclusion and diversity and encourages applications from all candidates including but not limited to: all religions and ethnicities, LGBTQ2s+, BIPOC, and persons with disabilities.

A competitive salary is being offered along with opportunities to learn, develop and advance throughout the organization. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

This is an active job opening for a position that is currently available and we are actively seeking to fill.

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