Motorsports GM: Lead Growth, Service & Sales

Northwest Permanente; Thompson; On-site; CAD 90,000 - 140,000; Full time

Job summary

The North West Company seeks a General Manager, Motorsports to lead our Thompson, MB powersports dealership. You will oversee sales, service, parts, administration, and customer experience while driving financial performance and strategic growth across Ski-doo, Can-am, Sea-doo, Honda ATV and other brands.

You will build a high-performing team, monitor KPIs, and develop marketing strategies to increase market share in Northern Manitoba.

Qualifications

• Minimum of 5 years of leadership experience in a dealership or related industry such as powersports, automotive, marine, or recreation.
• Experience managing business operations, financial performance, budgets, and profit and loss (P&L).
• Proven ability to lead and develop teams, drive sales growth, and improve operational performance.
• Strong financial and business acumen with experience monitoring performance metrics and implementing strategies to achieve objectives.
• Excellent communication, relationship-building, problem-solving, and decision-making skills.
• Experience in a powersports, recreation, marine, or automotive dealership environment is an asset.
• Knowledge of inventory management, retail dealership operations, and OEM/manufacturer relationships is an asset.
• Familiarity with northern or rural market operations is an asset.

Responsibilities

• Lead, coach, and develop a team across sales, service, parts, administration, and customer support.
• Oversee dealership operations and financial performance, including profitability, budgets, forecasts, and business plans.
• Monitor KPIs such as revenue, gross profit, inventory turns, and customer satisfaction; drive continuous improvement.
• Develop and execute sales and marketing strategies to grow unit sales and market share in Northern Manitoba.
• Analyze market trends, demand, and inventory performance to support purchasing and planning.
• Ensure service and parts operate efficiently and profitably with high quality standards.
• Champion a customer-first culture and strengthen long-term relationships with customers.
• Recruit, train, and retain staff with clear performance expectations and ongoing coaching.
• Build relationships with customers, community, partners, and manufacturers for growth.

Skills

Leadership experience

P&L management

Business acumen

Team development

Communication

Customer focus

Decision making

Problem solving

Relationship building

Job description

The North West Company seeks a General Manager, Motorsports to lead our Thompson, MB powersports dealership. You will oversee sales, service, parts, administration, and customer experience while driving financial performance and strategic growth across Ski-doo, Can-am, Sea-doo, Honda ATV and other brands.

You will build a high-performing team, monitor KPIs, and develop marketing strategies to increase market share in Northern Manitoba.