Field Marketing Manager, North America

Naboo.app; Montreal; On-site; CAD 127,000 - 183,000; Full time

Benefits offered by this job

Competitive base salary

Travel across US and Europe

Job summary

Naboo.app is expanding its US field marketing presence from Montreal/New York, aiming to make Naboo the partner of choice for large companies’ meetings and events. You will own the US field program, from executive dinners to trade shows, and partner with enterprise sales to turn events into pipeline.

Based in Montreal or New York, you’ll work with the US sales team, Enterprise Marketing Campaign Manager, and share playbooks with Europe, driving measurable meetings and pipeline across teams and

Qualifications

• 2-4 years in B2B field or event marketing, ideally at a SaaS or marketplace company selling to large companies.
• Experience running executive events that produced named pipeline, not just attendance.
• Worked hand in hand with enterprise account executives and measured on meetings and pipeline.
• Familiar with AI-assisted workflows and building from scratch in a fast-growing scale-up.

Responsibilities

• Plan and run the calendar of buyer events for procurement, finance, HR and workplace leaders at target accounts.
• Drive attendance, manage guest lists, and own follow-up to create meetings and opportunities.
• Partner with US account executives to align events with accounts and deals.
• Select and optimize trade shows and industry events to generate pre-show meetings.
• Source venues and partners to showcase Naboo’s product value at events.
• Convert happy clients into hosts, speakers and references.
• Own the US field budget and report cost per meeting, pipeline, and deals influenced.

Skills

B2B field marketing

Event marketing

SaaS/marketplace knowledge

English native

Tools

HubSpot

Clay

Job description

THE ROLE

You build Naboo’s field marketing in the US, with one mission: make Naboo the partner large companies choose for their meetings and events, across teams and countries. Our enterprise relationships often start bottom-up, with teams already booking through Naboo. The goal is a signed framework agreement, then more teams adopting Naboo after signature. Your events put our sales team in the room with the people who sign, procurement, finance and the leaders who own meetings and events, and turn those moments into pipeline.
Based in Montreal or New York, you report to the Head of Enterprise Marketing. You work every day with the US enterprise sales team and the Enterprise Marketing Campaign Manager, and you share playbooks with our field marketer in Europe.

WHAT YOU WILL OWN

• The US field program: plan and run the calendar of buyer events (executive dinners, roundtables, buyer evenings, experiences) for procurement, finance, HR and workplace leaders at our target accounts.
• Pipeline from every event: build the guest list with Sales from our named accounts, drive attendance, and own the follow-up, so each event ends with meetings booked and opportunities you can name.
• Sales partnership: be the go-to partner of our US account executives. Plan events around their accounts and deals, brief them before, debrief with them after.
• Trade shows and industry events: pick the few that matter for our buyers and make them count, with meetings booked before the show, not badge scans after.
• Events that prove the product: our business is events. Source and book your venues and partners through Naboo, so every event shows buyers what we deliver.
• Customer advocacy: turn happy US clients into hosts, speakers and references.
• Budget and results: own the US field budget and report cost per meeting, pipeline created and deals influenced.
• An AI-run seat: agents handle research, guest lists, reminders, follow-up drafts and reporting, so you spend your time on the room and the relationships.

MUST-HAVES 2-4 years in B2B field or event marketing, ideally at a SaaS or marketplace company selling to large companies. You have run executive events that produced pipeline you can name, not just attendance. You have worked hand in hand with enterprise account executives and been measured on meetings and pipeline. You already use AI in your daily work and want a seat where agents do the repetitive tasks. You build things yourself: you write the invite, negotiate with the venue, chase the RSVPs, pull the numbers. You are comfortable building from scratch in a fast-growing scale-up. You know how US enterprise buyers work, and you know the US event scene. You have used HubSpot, Clay or similar tools. You are a native English speaker.

LOCATION AND PACKAGE New York or Montreal. Regular travel across the US, occasional trips to Europe. Competitive base salary, variable and benefits.