External & Client Communications Manager-(Hybrid)

Central 1 Credit Union; Vancouver; Hybrid; CAD 95,000 - 110,000; Full time

Job summary

Join a forward-thinking credit union as an External & Client Communications Manager, where you will play a pivotal role in shaping communication strategies that resonate with clients and members. This role emphasizes collaboration with various teams to enhance client engagement and drive strategic initiatives. You will lead crisis communications, manage client-facing events, and develop impactful communication materials. With a focus on innovation and inclusivity, this position offers a hybrid work environment and a variety of perks that support your professional growth and well-being. If you thrive in dynamic settings and are passionate about effective communication, this opportunity is perfect for you.

Benefits

Work-life flexibility

Hybrid work environment

Generous annual vacation allotment

Flexible benefits plan

Retirement Plan with matched contributions

Access to learning platform

Wellness Flex Fund

Day off to volunteer

Corporate discounts

Qualifications

• 6+ years in communications roles, preferably in financial services or B2B.
• Exceptional skills in strategic communications and client management.

Responsibilities

• Develop and manage client-focused communication strategies.
• Lead crisis communications and support client-facing events.

Skills

Written Communication

Verbal Communication

Strategic Communications Planning

Client Management

Crisis Communications

Analytical Skills

Problem-Solving

Education

University degree in Communications

Equivalent education and experience

Tools

WordPress

Salesforce

Google Analytics

MS Office 365

Pardot

Job description

Central 1 cooperatively empowers credit unions and other financial institutions to deliver banking choice to Canadians. Central 1 provides critical services at scale to enable a thriving credit union system. We do this by collaborating with our clients, developing strategies, products and services to support the financial well-being of their more than 5 million diverse customers in communities across Canada. For more information, visit www.central1.com.

What we offer:

• Work-life flexibility
• Hybrid work environment
• One-time allowance to set up your office for remote first employees
• Variable annual incentive plan
• Generous annual vacation allotment
• Top-notch flexible benefits plan including family building and gender affirmation
• Retirement Plan, matched contributions at 6%
• Access to a learning platform and educational assistance support
• Access to a virtual wellness platform
• Career development opportunities
• Wellness Flex Fund to support personal interest and activities
• Day off to volunteer in your community and other paid time off options
• Corporate discounts

*subject to employment agreement

Job Summary:

The External & Client Communications Manager plays a vital role in developing and maintaining communication programs that our clients and members can rely on. This role works closely with client-facing teams, product owners, and the broader communications and marketing team to create a client-centric experience built on credibility, consistency, and authenticity.

What you’ll be doing:

Client-Focused Communication Strategy

• Develop, implement, and manage client-focused strategies, key messages, and tactics to enhance engagement in a B2B environment.
• Increase the profile of Central 1 and its member credit unions while aligning communication efforts with business priorities and strategic objectives.

Project & Strategic Initiative Leadership

• Lead external communications projects and strategic planning initiatives, collaborating with the larger communications team or key corporate projects.

Client & Internal Collaboration

• Work with clients and internal teams to share knowledge, stay informed of industry trends, and foster collaboration in the financial services sector.

Communications Best Practices & Process Improvement

• Stay up to date with communications best practices and adopt them when appropriate.
• Identify and address issues in communication processes to improve efficiency and effectiveness.

Crisis Communications Management

• Lead and support the crisis communications plan to ensure a timely and effective response to potential issues.

Event & Webinar Support

• Assist in managing client-facing events, including webinars, speaking engagements, and in-person events.

Content Development & Management

• Develop and maintain a variety of communications materials, such as positioning statements, messaging, executive overviews, news releases, client email communications, scripts, website content, and other relevant materials.

Product & Service Knowledge

• Maintain up-to-date knowledge of Central 1’s products and services to effectively communicate value to clients and members.

Additional Responsibilities

• Perform other duties as needed to deliver exceptional service and support Central 1’s business and strategic goals.

What you'll have:

Education & Experience:

• A University degree in Communications, Public Relations, or a related field, or equivalent education and experience.
• 6+ years of progressively senior experience in communications roles.
• Experience in financial services or B2B corporate environments is highly preferred.

Certifications:

• Certification in CMP, SCMP (GCCC, IABC), or APR (CPRS) is a plus.

Communication & Strategic Leadership:

• Exceptional written and verbal communication skills with proven experience in strategic communications planning for complex organizations with multiple stakeholders.
• Skilled in managing issues, adapting to shifting priorities, and demonstrating strong customer service, client management, and leadership abilities.
• Develop and implement communication plans that align with business objectives.
• Identify opportunities to enhance communications with clients, members, and the broader industry.
• Set clear goals, meet deadlines, build relationships, take ownership of outcomes, and work with a sense of urgency.

Technical Proficiency:

• Experience with web content management systems (e.g., WordPress), communication tools (e.g., Pardot, Salesforce), and analytics platforms (e.g., Google Analytics).
• Proficiency with MS Office 365, including Teams.

Social Media & Analytics:

• Experience using social media platforms (LinkedIn, Facebook, Instagram, YouTube) for business purposes.
• Proficiency with analytics tools to measure and report on effectiveness.

Writing Expertise:

• Strong writing skills tailored for various B2B (and potentially B2C) audiences.

Deadline Management:

• Ability to meet deadlines in a fast-paced, dynamic environment.

Decision-Making & Critical Thinking:

• Ability to make sound decisions, particularly with a focus on reputation management.

Analytical & Problem-Solving:

• Strong analytical, planning, organizational, and change management skills.
• Solid business acumen with a focus on strategic communications.

Salary range: $95,000-$110,000

The salary range represents the job rate determined for the successful candidate who is fully competent in the role. The actual salary will vary depending on market conditions and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.

#LI-Hybrid

Central 1 is an equal opportunity employer and committed to building an inclusive workforce by creating an environment where everyone feels like they belong and has the opportunity to be successful. We welcome all applicants to join our diverse workforce and we will provide an accessible candidate experience including, but not limited to accommodations to interview sites and alternate formats upon request to our Recruitment team.