Marketing Manager, Accountant Channel & Strategic Programs

FreshBooks; Vancouver; Remote; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Marketing Manager, where you'll lead innovative marketing strategies for the Accountant Channel. This role offers a unique opportunity to engage with accounting professionals, develop impactful programs, and collaborate with cross-functional teams to drive results. With a commitment to flexibility and employee well-being, this innovative firm fosters a supportive environment that empowers you to grow and thrive. If you're passionate about making a difference in the lives of small business owners and accountants, this is the perfect opportunity to elevate your career in a dynamic and collaborative setting.

Benefits

Comprehensive health and wellness benefits

Retirement savings program

Stock options for full-time employees

Generous time off

Parental leave and support

Home office credit

Peer Recognition Program

Employee Assistance Program

Career development opportunities

Supportive peer group and mentors

Qualifications

• 3-4 years of marketing experience with strong project management skills.
• Ability to use data for insights and make data-driven recommendations.

Responsibilities

• Lead marketing strategy for Accountant Channel and manage growth opportunities.
• Create onboarding journeys and manage marketing campaigns for engagement.

Skills

Project Management

Marketing Strategy

Data Analytics

Communication Skills

Stakeholder Engagement

Education

Post-secondary education in marketing or communications

Tools

Data Analytics Tools

Marketing Automation Software

Job description

Marketing Manager, Accountant Channel & Strategic Programs

About FreshBooks

FreshBooks is a leading cloud-based SaaS accounting software platform built for small business owners and consistently ranks #1 easiest to use. With an emphasis on keeping things simple and stress-free wherever possible, FreshBooks makes the hard parts of running a business a little bit easier. With Freshbooks, our customers can get paid faster and spend less time on admin and paperwork, so they can focus on what they do best — growing their businesses.

At FreshBooks, we believe in human-centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments - remote, hybrid, and in-office - all based on what’s best for the team, collaboration, and mental wellbeing. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow and make an impact on small business owners and accountants.

The Opportunity

As a Marketing Manager, you will lead Marketing strategy, planning and GTM activity for our Accountant Channel and Strategic Programs. Reporting to the Senior Manager, Revenue & Product Marketing, you will be part of a high-performing Marketing team with access to expertise and resources across the customer funnel.

In this role, you will find and manage growth opportunities to attract, engage and convert accounting professionals to our Accounting Partner Program, and be a key strategic partner for our Sales, Product and Business Development stakeholders. You will own marketing campaigns and lead generation tactics, expand the benefits offered through the partner program, and create journeys to engage prospective and existing partners. You will also support the evolution of other strategic programs outside of the Accountant Channel, such as Payroll.

This is a 12-month contract opportunity to join our Marketing team, covering a team member on parental leave. There may be an opportunity to transition into a full-time position based on business needs and performance.

Please note: This role can be performed remotely; however, the working hours will be 9 AM to 5 PM EST/EDT.

What You'll Do:

• Create and Manage Programs to engage and convert Accounting Professionals:
  • Work in collaboration with the Sales, Data, Product and Marketing teams, to identify, engage and convert potential leads within the Accounting Partner customer base to achieve our partner engagement & client referral targets.
  • Develop a deeper understanding of the customer base, and formulate and launch new programs and offerings designed to engage FreshBooks Accounting Partners.
  • Develop and execute effective onboarding journeys and continuous engagement touchpoints that create a seamless experience for FreshBooks Accounting Partners.
  • Lead the creation of an education strategy to equip accounting professionals with the knowledge they need to adopt FreshBooks in their practice, including managing content development and promotion tactics.
  • Support new product feature releases as the lead for product positioning, messaging and GTM initiatives targeted at FreshBooks Accounting partners.
• Report on Performance and Operational efficiency:
  • Lead the preparation and dissemination of reporting requirements that monitor the health of our Accountant Channel marketing efforts.
  • Prepare regular updates and presentations on conversion and engagement campaigns and initiatives, highlighting key findings, successes, and areas for improvement.
  • Support budget planning and forecasting for key marketing activities, including but not limited to partnerships, events, freelancers, and software.
• Create and manage other strategic programs:
  • This could include providing strategic direction to other programs, unrelated to Accountants. Possible strategic programs could include Payroll.

What you'll bring:

• Post-secondary education in marketing, communications, or a related field.
• 3-4 years of experience in marketing, programs, and/or community building.
• Highly developed organization and project management skills with proven success in owning complex projects and initiatives from ideation through to retrospective analysis and reporting.
• Experience collaborating with both internal and external stakeholders and influencing cross-functional teams to rally behind shared goals and initiatives.
• Experience using data/analytics to infer insights, measure the effectiveness of your work, effectively share it internally and make data-driven recommendations.
• Strategic thinking, ability to understand the “big picture” and use creative problem solving to identify gaps and opportunities and drive results.
• Excellent communication skills, including written and verbal, with strong attention to detail and proofreading skills.

We are accepting applications for this role until Jan 12, 2025. Shortlisted candidates can expect to hear back from us after Jan 6, 2025.

Why FreshBooks?

At FreshBooks, every team member knows their voice is heard and their contributions matter, making a difference in the lives of millions of small business owners and accountants across the world. Grow your career, work on projects that excite you, and thrive in a supportive and collaborative environment.

• Comprehensive health and wellness benefits. Including a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
• Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
• Working environments to help You thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi, and those without access to a FreshBooks office receive a home office credit to set up your home office. We are committed to creating supportive and flexible environments to support the best interests of the team, collaboration, and mental wellbeing.
• Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
• Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.

Closing

Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.

FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs.