Growth Marketing Manager

Eminence Organic Skin Care; Vancouver; Hybrid; CAD 95,000 - 100,000; Full time

Job summary

An innovative personal care company is seeking a Growth Marketing Manager to lead customer acquisition and brand engagement through data-driven strategies. This role emphasizes collaboration across departments, focusing on optimizing customer lifetime value and driving ecommerce growth. You will manage a dynamic team, oversee digital campaigns, and implement retention strategies to enhance performance. With a competitive salary and comprehensive benefits, this position offers the opportunity to make a significant impact in a thriving industry. If you are a strategic thinker with a passion for growth marketing, this is the perfect role for you.

Benefits

100% employer-paid health premiums

Wellness program

Tuition assistance program

Product discounts

Flexible paid time-off options

Professional development opportunities

Qualifications

• 8+ years in digital and growth marketing with team management experience.
• Proven success in developing growth-focused digital marketing strategies.

Responsibilities

• Develop multi-channel growth strategies to drive customer acquisition.
• Analyze growth metrics and collaborate on strategic opportunities.

Skills

Digital Marketing

Data Analysis

Growth Strategy

Team Management

Budget Management

SEO Best Practices

Communication Skills

Integrated Marketing Campaigns

Education

Post-secondary education in Marketing

Business Degree

Tools

Marketing Automation Platforms

Analytics Platforms

Microsoft Office

Job description

2 weeks ago Be among the first 25 applicants

Core hours: Monday to Friday from 8am – 4:30pm PST

We value collaboration, both in-person and remotely. This position is classified as Hybrid under our Hybrid Work Program Policy, where this position is required to be onsite for a minimum of 3 days per week

Role Summary

Join us as our Growth Marketing Manager, where you'll drive customer acquisition, brand engagement, and revenue growth through innovative, data-driven marketing strategies. Reporting to the Director of Digital Marketing, you’ll oversee a team focused on expanding online reach, optimizing Customer Lifetime Value (CLV), and increasing ecommerce traffic and conversions. This role emphasizes growth strategy, digital campaign execution, and data analysis to meet revenue targets and enhance digital performance.

We’re seeking a seasoned, strategic leader with extensive growth marketing expertise, strong business acumen, and solid skills in data analysis and insights gathering. You’ll collaborate across departments to drive customer acquisition, optimize lead-to-customer processes, and support retention initiatives.

Responsibilities

Duties and responsibilities include, but are not limited to:

• Develop and implement multi-channel growth strategies to drive customer acquisition and increase conversions, including SEM, display advertising, online video, and social media.
• Analyze growth metrics (CPA, CLV, etc.), collaborating with an analyst to generate insights that inform strategic growth opportunities.
• Set and oversee paid media budgets, participate in retail sales forecasting, and support media planning to optimize ROI.
• Lead testing initiatives, A/B testing, and experiments with new growth channels to enhance performance; provide monthly reports on digital activities.
• Manage influencer marketing, partnering with the Digital Content and Public Relations teams to leverage influencer collaborations for brand awareness and sales growth.
• Create and manage digital campaigns across paid, organic, and social channels, ensuring alignment with overall growth objectives.
• Develop Go-To-Market strategies for product launches, align campaigns with broader digital marketing and growth goals.
• Track and analyze campaign performance, optimizing key metrics such as conversion rates, CPA, ROAS, and ROI to continuously improve outcomes.
• Work with the Digital Content Manager to align content strategies with growth objectives, supporting acquisition and retention efforts.
• Oversee the creation of optimized content, ensuring SEO best practices and using data for continuous improvement.
• Develop and execute retention marketing strategies, leveraging email, SMS, and loyalty programs to increase retention and maximize CLV.
• Refine segmentation and personalization strategies to enhance customer communications.
• Manage relationships with agencies, contractors, and vendors to ensure alignment with growth objectives, overseeing budgets, timelines, and deliverables.
• Lead and mentor a team of digital marketing specialists, fostering a high-performance environment with clear goals and growth plans.

Qualifications

• 8+ years of digital and growth marketing experience, with at least 5 years in a team management role.
• Proven success in developing and implementing growth-focused digital marketing strategies.
• Strong leadership abilities with a record of building and managing high-performance teams.
• Post-secondary education in Marketing, Business, or related field with a growth and digital focus.
• Preferred experience in both B2B and B2C digital marketing.
• Proficient in integrated marketing campaigns, data analysis, and digital growth tools.
• Familiarity with enterprise CMS, marketing automation, and analytics platforms.
• Strategic, data-driven thinker with strong analytical skills and proficiency in growth metrics (CPA, CLV, etc.).
• Capable of collaborating on data analysis to generate actionable insights for growth.
• Excellent written, verbal, and presentation communication skills.
• Skilled in budget management, retail sales forecasting, and media planning.
• Proficient in Microsoft Office and digital marketing tools.

Total Rewards

• Competitive salary, quarterly and annual bonuses based on individual and company goals
• 100% employer-paid premiums for extended health, health spending account, wellness program, green transportation incentive, various paid time-off options available from your first day, and product discounts
• Focus on professional development, 1:1 meetings with your leader, tuition assistance program and length of service rewards

The Application

Please submit a resume with a cover letter.

Applications are currently being reviewed. Immediate submissions are still welcomed.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Personal Care Product Manufacturing

Referrals increase your chances of interviewing at Eminence Organic Skin Care by 2x

Sign in to set job alerts for “Growth Marketing Manager” roles.

Senior Director, North America Brand Marketing

Digital Marketing Director - (Toronto or Vancouver)

Burnaby, British Columbia, Canada 1 week ago

Richmond, British Columbia, Canada CA$95,000.00-CA$100,000.00 2 weeks ago

Regional Director, Sales and Marketing, Pacific Northwest Region

Software Development Manager, Reputation Management

Senior Engineering Manager - Full stack (Growth)

Langley, British Columbia, Canada 4 days ago

Burnaby, British Columbia, Canada 4 days ago

Surrey, British Columbia, Canada 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.