Retention Marketing Specialist

Trupanion; Vancouver; Hybrid; CAD 93,000 - 101,000; Full time

Job summary

A leading company in the pet care industry is seeking a Retention Marketing Specialist to enhance member communications and drive retention efforts across Canada. The ideal candidate will have a robust background in digital marketing, particularly in email marketing, social media, and site optimization, as well as experience using HubSpot. This one-year contract role offers the chance to work in a collaborative, casual, pet-friendly environment with a focus on innovative solutions to engage customers.

Benefits

Full medical, dental, and vision benefits at no cost

Four weeks of paid time off with nine paid float holidays

Five-week sabbatical after five years of employment

Free medical insurance for your pet

Paid time off to volunteer

Qualifications

• 2 years of relevant marketing experience required.
• Proficiency in HubSpot or similar CRM platforms essential.
• Strong analytical skills to optimize marketing performance.

Responsibilities

• Optimize marketing channels for customer retention.
• Manage email marketing campaigns and social media.
• Provide insights on campaign performance and recommendations.

Skills

Digital Marketing

Email Marketing

Social Media Management

SEO Writing

Project Management

Data Analysis

Tools

HubSpot

MailChimp

Asana

Adobe InDesign

Canva

Job description

We are excited to be hiring a Retention Marketing Specialist for PHI Direct and Furkin who will help us on our mission to build our pack of members across Canada and to expand beyond Canada in the future. The ideal candidate will have a strong background in digital marketing with a focus on member or customer communications onboarding journeys promotional email marketing organic social media and loyalty and rewards initiatives. Experience utilizing HubSpot or a similar CRM for data management list building and contact segmentation is a must. This role will require strong project management skills attention to detail and a tenacity to learn new skills in an intrapreneurial environment.

We know that talented petloving professionals are everywhere. This is a position open to candidates anywhere in the US or Canada. If you live in the greater Seattle area you will have a hybrid remote / inoffice schedule where you will work from our casual petfriendly office at least 3 days a week.

This position is a one year fixedterm contract with benefits and bonus opportunity included.

What you will do :

Play an important role in optimizing our marketing channels to engage our customer retention efforts

Provide reporting on campaign & program performance as well as insights and recommendations

Work crossfunctionally with the Marketing Team Care Team and IT to launch maintain and evolve retention campaigns

Partner with external agencies or contractors on social assets campaign development and more

Identify data needs and requirements for evolving personalization and dynamic content across a rapidly growing brand family

Leverage A / B testing segmentation and behavioral targeting to maximize engagement and next best actions

Build segmentation & targeting logic set up automations and workflows identify dynamic content requirements and drive continuous improvements within the HubSpot platform

Identify opportunities to improve retention rates through various digital marketing channels web email social

Build maintain and optimize email marketing campaigns such as our member onboarding series promotional email member newsletter and more

Identify and manage member stories UGC highlights and surprise and delight opportunities

Manage content library of policyholder and claims communications in TPet and Vision (internal platforms) and regularly update communications to ensure we exceed members expectations throughout their journey

Provide administrative support on the following areas : Planted in Memory / pet loss sympathy claims form management and upkeep email inboxes social comment monitoring (secondary) Wrike submissions

Provide general administrative and project support as needed

Manage and grow refer a friend program

Supporting member initiatives for potential North American expansion

Manage both brands social media accounts including content creation and comment management

Experience you have :

2 years of relevant marketing experience

Proficiency in Microsoft Excel required

Experience writing for SEO preferred

Proficiency with email marketing tools and campaign development (MailChimp HubSpot or similar)

What youll bring :

Email coding knowledge (HTML CSS)

Proficiency in using HubSpot or similar CRM platforms

Proficiency with Canva and design programs such as Adobe InDesign and Illustrator

Experience writing for SEO preferred

Understanding of survey management tools (i.e. Survey Monkey)

Solid understanding of project management software such as Asana or JIRA

Strong analytical skills and ability to use data to optimize daytoday funnel performance

Tenacity in learning new skills identifying solutions and resolving issues

Ability to work independently handle multiple projects efficiently and effectively and to meet deadlines

Highly organized and responsive with great attention to detail

Positive attitude creative and innovative mindset

Must. Love. Pets

Compensation :

The pay range for this position is $93314 $100492CADon a fulltime schedule.

Along with base salary this role will be eligible for monthly bonuses.

Additional Information :

Benefits and Perks :

• Full medical dental and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Fiveweek sabbatical after five years of employment
• Open casual petfriendly and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities : Free onsite gym free dog walking services for office pets during business hours free parking and paid ORCA cards.

For more information about Trupanion visit more about how Trupanion has revolutionized our industry and the reimbursement model : is an equalopportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds abilities perspectives and skills.

We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive other benefits and privileges of employment. Please contact us to request accommodations.

Remote Work : Employment Type :

Contract

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

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