Marketing Manager

Norton Rose Fulbright; Vancouver; Hybrid; CAD 102,000 - 141,000; Full time

Job summary

A leading law firm is seeking a Marketing Manager to enhance brand visibility and develop strategic marketing initiatives. This hybrid role involves managing marketing budgets, leading campaigns, and collaborating with stakeholders. The ideal candidate will have extensive B2B marketing experience and strong interpersonal skills.

Benefits

Retirement savings plan with employer contributions

Paid benefit premiums

Telemedicine services

Flexible health and wellness allowance

Training and development programs

Qualifications

• 10-12 years of experience in B2B marketing, preferably in professional services.
• Ability to manage multiple projects with diverse stakeholders.

Responsibilities

• Lead and develop creative marketing campaigns to enhance brand exposure.
• Oversee regional field marketing campaigns and manage the local marketing budget.
• Identify sponsorship and event opportunities.

Skills

Problem-Solving

Communication

Interpersonal Skills

Active Listening

Tools

Marketing Tools

Job description

Join to apply for the Marketing Manager role at Norton Rose Fulbright.

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Hybrid role - 3 days a week - Vancouver office

This role involves representing the firm, influencing key stakeholders and audiences through strategies and deliverables, and working collaboratively with colleagues across the firm regionally and nationally.

This position requires developing marketing tactics and initiatives aligned with growth priorities and regional plans.

In addition to overseeing regional field marketing campaigns, this role manages the local office’s marketing budget, proactively advises on sponsorship and event opportunities, maintains the regional key client list, and promotes regional successes and mandates.

You Will Be Focusing On

Market strategy

• Lead and develop creative marketing campaigns and programs to extend market reach and enhance brand exposure; determine methods, processes, and steps to achieve results.
• Create and maintain programs to build relationships with key clients and elevate the profile of lawyers and matters to showcase talent across markets.
• Facilitate communication and connectivity of marketing programs and relationship development.
• Understand and analyze the competitive landscape, working with leadership to ensure a competitive offering.
• Stay current on trends, changes, and best practices, as well as new platforms.
• Oversee internal communications related to marketing programs.

Sponsorship

• Identify sponsorship, donation, and industry association opportunities proactively.
• Research and provide recommendations based on costs and outcomes.
• Oversee content creation, including messaging, advertisements, and branding.
• Track and report on sponsorship outcomes.

Events and Client Hosting

• Recommend regional firm-led events and client hosting opportunities.
• Define goals and objectives for events.
• Identify speakers and topics.
• Oversee content creation, including invitations and speeches.
• Manage targeting and creation of key client lists.

What You Bring To The Role

• 10-12 years of experience in B2B marketing, communications, or business development, preferably in professional services.
• Ability to manage multiple projects with diverse stakeholders.
• Active listening skills to identify opportunities and challenges.
• Advanced knowledge of marketing tools and processes.
• Strong problem-solving skills.
• Excellent writing skills.
• Collaborative, interpersonal, and relationship-building skills.

Why Join Our Team

• Hybrid work environment.
• Retirement savings plan with employer contributions.
• Paid benefit premiums.
• Telemedicine services.
• Flexible health and wellness allowance.
• Training and development programs tailored to your interests.

Vancouver Salary: $102,500 - $141,000. Salary will be discussed during the interview and based on experience.

Join a proactive, modern firm offering an inclusive, collaborative environment. Norton Rose Fulbright Canada values diversity, equity, and inclusion. Learn more about our initiatives and accommodations during the recruitment process.

For more about our global legal practice, visit nortonrosefulbright.com.