Event Marketing Specialist, Contract

Volkswagen Financial Services; Pickering; Hybrid; CAD 81,000 - 91,000; Full time

Job summary

Volkswagen Financial Services Canada seeks an Event Marketing Specialist to lead planning and execution of all marketing events, collaborating with the Manager, Marketing and cross-functional teams to ensure strategic design and brand excellence, supporting dealer and employee satisfaction.

The role includes managing promotional product orders, inventory, and ongoing purchasing requirements of Marketing, and acting as the primary support for dealer communications and events.

Qualifications

• 2 to 5 years Event Marketing experience.
• Strong background in planning corporate events, meetings, tradeshow management and events coordination.
• Experience with online applications and HTML creation is an asset.

Responsibilities

• Lead the RFP process, coordinating all logistical aspects of meetings that boost dealer satisfaction.
• Develop and refine presentations, templates, and internal guides for Executives, Dealers, and Employees in line with brand standards.
• Plan and execute joint events with Brand teams, aligning objectives, messaging, and standards for a smooth experience.
• Manage all corporate event sponsorships and maintain relationships with key partners for strong collaboration and brand alignment.
• Oversee promotional merchandise planning, forecasting, field communications, and inventory control to ensure smooth execution.
• Oversee Purchasing, Invoicing and Reconciliation in line with Corporate Purchasing guidelines.
• Manage vendor relationships and ensure timely delivery of event materials.

Skills

Event marketing experience

Vendor coordination

Cross-functional teamwork

HTML creation

Adobe Suite

Salesforce Marketing Cloud

Education

University degree in Marketing or Corporate Communication

Tools

Adobe Suite (InDesign, Photoshop)

HTML creation

Salesforce Marketing Cloud

Job description

Volkswagen Financial Services, a wholly-owned subsidiary of Volkswagen Group, is the trusted key to mobility for its brand partners. We are committed to supporting the Audi, Ducati, and Volkswagen brands and their Dealers, specializing in providing accessible mobility solutions for its Customers. The company’s offerings include Retail Leasing, Retail Financing, Commercial Financing for new and used vehicles, and End-of-Term vehicle disposition.

Role Description

The Event Marketing Specialist will lead the planning and execution of all Marketing events that drive engagement and elevate brand presence. Working closely with the Manager, Marketing and cross-functional teams, this role ensures every event is strategically designed, creatively developed, and delivered with excellence to support Dealer and Employee satisfaction. Responsibilities also include managing promotional product orders and inventory, overseeing the ongoing purchasing requirements of the Marketing Department, and acting as the primary support for all Dealer Communications and Events

Contract Length: 14 Months

Key Responsibilities

• Lead the Request for Proposal process, including the coordination of all logistical aspects of the meeting that contribute to increased Dealer Satisfaction
• Develop and refine presentations, templates, and internal guides for Executives, Dealers, and Employees, ensuring alignment with corporate design standards and consistent brand application
• Work with Brand teams to plan and execute joint events, aligning on objectives, messaging, and standards for a smooth experience
• Manage all corporate event Sponsorships, including maintaining relationships with key partners to ensure successful collaboration and brand alignment.
• Manage all aspects of promotional merchandise, including planning, forecasting, field communications, and inventory control, to ensure smooth execution and alignment with brand objectives
• Oversee the Marketing department’s Purchasing, Invoicing and Reconciliation process and ensures that it follows Corporate Purchasing guidelines
• Manage vendor relationships and ensure timely delivery of event materials.

Formal Education

• University degree required (Marketing or Corporate Communication)

Experience

• 2 to 5 years Event Marketing experience
• Strong background in planning corporate events, meeting planning, tradeshow management, and overall events coordination

Competencies

• Fluently bilingual in French and English written and spoken
• Must be able to work in a fast-paced environment
• Exceptional Project Management skills
• Experience with online applications and HTML creation is an asset
• Experience with Adobe Suite, including InDesign and Photoshop
• Ability to lead a cross-functional team
• Attention to detail
• Experience with Salesforce Marketing Cloud is an asset

Work Schedule

• This position is Hybrid
• Availability for occasional travel, as per business requirements

Salary range is dependent on factors such as industry-based experience, skills, training, credentials, and other qualifications. The salary range for this role is $80,500 - $90,600. Actual pay may vary based on experience, education, and internal compensation practices.

Volkswagen Financial Services is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, or local laws. Volkswagen Financial Services is committed to accommodating applicants and employees with disabilities. Should you require accommodation during the recruitment and selection process, please advise in advance.

This posting represents an existing vacancy that we are actively seeking to fill.

All applications are thoroughly reviewed by our recruitment team, and no artificial intelligence or automated technologies are utilized in the screening process.

Only shortlisted candidates will be contacted.