Experiential Marketing Intern (12 Months)

BMW Group; Richmond Hill; On-site; CAD 47,000 - 49,000; Part time

Benefits offered by this job

Flexible working models

Onsite cafeteria with meals

Job summary

BMW Group in Richmond Hill, Canada is offering an Experiential Marketing Intern position for a 12-month term. The role supports event concepts, agency liaison, budget tracking, and KPI measurement while assisting with fleet management and day-to-day department duties.

You will gain hands-on experience in event planning, cross-functional teamwork, and budget oversight, with exposure to national programs and vendor coordination. Flexible hours and an engaging, creative team await.

Qualifications

• University or College degree in Marketing or Experiential Marketing, graduated within the last 12 months.
• Prior event marketing experience, ideally one year minimum.
• Valid full-class G driver's license, access to a vehicle, and willingness to work flexible hours.
• Bilingual English/French is an asset.
• Strong written and verbal communication with customer focus.

Responsibilities

• Collaborate with agencies, vendors and cross-functional teams to plan programs.
• Manage project budgets, timelines, and approval processes for creative resources.
• Represent the brand at events and assist onsite execution and supervision.
• Support planning, CRM communication, lead generation tools, and budget tracking.
• Prepare materials and presentations for meetings and provide post-event analysis.

Skills

Event marketing

Budget management

Cross-functional collaboration

Communication

Time management

Education

University or College degree in Marketing or Experiential Marketing

Tools

Microsoft Office (Excel, Word, PowerPoint)

Job description

Job Title: Experiential Marketing Intern (12 Months)

Posting Start Date: 10/5/26

Job Location (Long):

Richmond Hill, Canada

Job Description

As a key member of the Experiential Marketing team, this position is responsible for facilitating and executing event and marketing related initiatives to drive brand awareness and generate interest. The successful candidate will work cross-functionally and support the Experiential Marketing Team in event conceptualization, liaising with agencies, planning, program delivery, tracking of key KPIs, and assist with budget management of national event programs. Such programs could include (but not limited to) consumer drive events, VIP events, product launches, retailer events, virtual events, sponsorship activities, and various other programs. You will also assist with the Experiential Marketing Fleet and general administration of day-to-day department duties. You are a self-starter who takes initiative, an enthusiastic team player who loves to be creative. You have the ability to be responsible at managing multiple tasks and competing timelines, are adaptable, have strong attention to detail, and thrive in a fast-paced environment. You take great pride in your work and are excited to measure the effectiveness of programs against set objectives.

In joining the team, you will gain a wealth of knowledge through your experience and ultimately be responsible for your own program towards the completion of the internship.

What awaits you?

• Collaborate and work closely with both external agencies & vendors and with teams across the organization including but not limited to Sales, Public Relations, Logistics, Legal, and within the greater Brand Management team across multiple disciplines to orchestrate and bring planned programs to life.
• Manage individual project budgets, work-back schedules, and approval processes for internal and external creative resources.
• Represent the brand at various events, as a Brand Ambassador when required, interacting with customers, overseeing Brand Ambassadors, and Product Specialists. Support onsite event execution, coordination, and external vendor & staff supervision.
• Support the Experiential Marketing team with various day-to-day tasks, including planning, CRM communication/coordination/review, creation and review of lead generation tools, budget tracking, and financial tracking.
• Develop communications to ensure activities are well socialized internally and within the dealer network where appropriate.
• Compile event summary wraps up reports, analytics, measurement, presentation slides, and strategic recommendations to management.
• Continuously review and report on prospect, hand raiser & lead activity to assess and communicate program effectiveness.
• Prepare materials and presentations for meetings as required.
• Manage marketing fleet needs - transporting, fueling/charging, detailing, usage tracking, invoice payment etc.

What should you bring along?

• University or College degree, preferably in Marketing or Experiential Marketing. Graduated within the last 12 months.
• Prior event marketing experience, ideally one year minimum.
• You must have a valid full-class (G in Ontario) driver’s license, access to a vehicle, and be willing to work flexible hours, including evening hours, weekends and occasionally holidays.
• Bilingual English/French is an asset.
• Demonstrated innovative and creative thinking, with a passion for developing ideas and solutions that go beyond convention.
• Excellent written and verbal communication skills with a passion for customer satisfaction.
• Self-motivated team player with strong interpersonal & negotiating skills, and the ability to work effectively both independently and within cross-functional teams.
• Intermediate level of Microsoft office, especially Excel, Word and PowerPoint.
• Willingness to travel within Canada.
• Well-developed knowledge of the automotive industry is an asset.
• A strong work ethic with a hunger to learn and contribute to the organization’s success.
• An ability to work effectively with competing tasks and deadlines and can identify and communicate risks when required.
• An enhanced eye for detail and strong organizational skills.
• An enthusiasm towards achieving great results and pushing the business forward.
• A strong connection and ability to identify what is on trend and topically relevant.

Ready to transform insights into action and strategy into results?

What we offer?

• An award-winning culture.
• Cutting edge innovation and creativity.
• Flexible working models. **
• World-class office space.
• Fresh & nutritious meals in our amazing fully staffed, and subsidized, onsite cafeteria.
• Fully stocked coffee/tea bar.

Start date:

11/16/2026

Type of employment:

limited

Working hours:

37.5 hours

Compensation

The compensation range for this role is $47,000 - $49,000, with variations based on factors like experience, education and skills. Experienced candidates are encouraged to apply.

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants. Learn more here.

BMW Canada is committed to being an equal opportunity employer and to fostering an inclusive and accessible experience for all candidates. We welcome and encourage applications from people with disabilities. Accommodation is available on request. Candidates may contact [e-mail] for accessibility assistance/ support during the recruitment process.