Sales Steering Analyst

Volkswagen Group; Ajax; Hybrid; CAD 50,000 - 85,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Career growth opportunities

Hybrid work environment

Work with Volkswagen and Audi vehicles

Job summary

Volkswagen Group Canada Inc. in Ajax, Ontario seeks a analyst to modernize the BI and steering framework for the Audi Canada sales department. You will consult on advanced analytics, predictive models, and automate sales metrics across field operations, planning, incentives, and used cars.

You will also lead the project office, delivering business requirements and direction to project owners to enhance the customer experience. The role reports to the Sr.

Qualifications

• Bachelor’s degree in business, commerce, marketing or sales.
• 3+ years automotive industry experience in sales, marketing, retail or OEM.
• Supervisory experience not required.
• Data-driven mindset with KPI understanding for retail ops and digital customer experience.

Responsibilities

• Lead strategic modernization of BI and steering framework for Audi Canada sales dept.
• Provide consultation on advanced analytics and predictive models for sales opportunities and gaps.
• Automate sales metrics for field operations, sales planning, incentives, and used car sales.
• Lead Audi Canada project office, defining business requirements and guiding project owners.
• Support dept strategy design and day-to-day decisions to improve efficiency and effectiveness.

Skills

Data analysis

Sales analytics

Tableau

Excel

Education

Bachelor’s Degree in Business/Commerce/Sales

Tools

Tableau

Viva Goals

MS Excel

PowerPoint

Job description

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It’s more than just a career; it’s a passion. While we love our vehicles, we recognize that it’s the people behind them who truly make them exceptional. We cherish our open and speak-up culture, embrace our commitment to social responsibility, celebrate diversity, innovate boldly, take pride in what we do, and thrive together as a team.

At Volkswagen Group Canada, Inc. we value initiative, creativity, teamwork, and high performance within a dynamic and engaging environment. Our shared goal across all departments and brands is to uphold superior standards and provide a consistent, outstanding brand experience.

Why Join Us?

• Competitive compensation and comprehensive benefits
• Opportunities for growth and development
• A flexible, collaborative work culture
• The chance to work with innovative Volkswagen and Audi vehicles

Bring your passion and ideas to a team that’s shaping the future of mobility.

Position Overview

This exciting new role will lead a strategic shift to modernize and build business intelligence and steering framework for the sales dept. at Audi Canada.

By providing consultation on advanced analytics and predictive models, this role will enable the team to make strategic decisions on sales opportunities and gaps in both short and long term; and automate sales metrics for the areas of field operations, sales planning, incentives strategy and used car sales.

Additionally, this role will be the dept. lead for the Audi Canada project office, providing business requirements and direction to project owners in support of modernizing our customer experience through advancements in the digital and physical retail process.

Reporting to the Sr. Director, Sales, this role will support in the design of dept strategy and consult on day-to-day business decisions in all sub-depts to increase efficiency and effectiveness.

Key Responsibilities

Sales Steering: 50%

• Consult with dept management and define data priorities for the greatest ROI. Construct roadmap for automation and predictive models in short and long-term. Top topics for steering will include:
  • predictive loyalty analysis for payment comparison, model migration, portfolio size and effectiveness of early renewal
  • Sales pace and required pace by area, dealer and model with pipeline overlay for sales/incentives planning
  • National and regional monthly forecasting predictive model
  • Sales funnel predictive model to provide 90 day forward model metrics on leading upper-funnel KPIs (new and CPO)
• Define top 10 metrics for national and regional sales steering and build dept daily dept. scorecard, consolidating existing historic reports for inventory, order intake, reported sales, wholesales and pace.
• Closely collaborate with overall Audi data strategy team within Business Development and Digital NAR. Represent department as member of the Data Science Community.
• Dedicated field operations consult to provide regional steering insights for market share and carline opportunities as well as forecast intelligence via web analytics, pipeline and pace on a regional level.
• Lead field sales action plan and accountability process for underperforming stores as well as liaise and integrate plans with the business development performance escalation process.
• Construct and provide automated regional forecast tools/forms on a monthly/weekly basis.
• Optimize and develop sales funnel in collaboration with marketing team to provide dept direction on gaps and opportunities in retail traffic, leads and conversion. Use insights for mgmt. recommendations on customer experience and transactional opportunities.
• Provide CPO and field team with monthly insights for strategic opportunities including portfolio, web analytics and inventory strategy. This should include web analytics; total and carline level supply; auction, profit and recon insights and change of ownership opportunities for share.
• Develop measures for corporate sales programs to be implemented within the regions/target businesses based on industry insights and identified opportunities.

Strategic Projects: 25%

• Audi Canada project lead for modernizing vehicle ETA system within NAR organization
• e-commerce: define priority sequence for functionality based on business requirements for best UX and highest business ROI. Define and provide business rules to support customer experience strategy.
• Modern retail:
• Support Sr. Director in construction and documentation of annual dept. strategy and management of accountability and adjustments at weekly management meetings.
• Manage planning and preparation for two annual field operations strategy meetings. Lead review and recommendations with insights.
• Leadership and organization of monthly sales meeting to review insights and provide recommendations and adjustments to forward plans.
• Key stakeholder in management of annual sales operations and marketing conference to implement yearly strategy within the retail network.
• Overall management for bi-annual Business Performance Dialogue meeting, including content steering for sales operations.
• Overall sales management for VGCA Monthly Operations Meeting

Qualifications

Formal Education

• Bachelor’s Degree - Major in Business, Commerce, Marketing and Sales

Experience

• 3+ years of Automotive industry experience within sales and marketing, retail and/or OEM
• Years of Supervisory Experience Required: N/A

Specialiased Skills, Knowledge, or Certifications

• Champion of diversity, equity and inclusion
• Strong understanding of OEM and Dealership sales operations
• Data driven mindset with understanding of drivers and KPIs for retail ops and digital customer experience (web analytics)
• Highly analytical with proven track record of implementing insights to effect change and positive business outcomes.
• Excellent organizational and project management skills
• In-depth awareness of benchmark trends in customer experience and expectations
• In-depth awareness of leading technologies which facilitate premium interactions and exchange between business and customer
• Ability to effectively manage project implementation in a methodical, focused manner. This requires strong change management skills.
• Relationship-building skills to develop an environment of trust and collaboration with colleagues
• Ability to influence change horizontally and vertically within the organization
• Excellent software skills including MS office suite: Excel, powerpoint, Teams, oneNote
• Proficiency in Tableau and Viva Goals

Work Flexibility:

• This position is Hybrid, requiring a minimum of 3+ days in office
• Availability for minimal (5%) travel, as per business requirements

Salary range is dependent on factors such as industry-based experience, skills, training, credentials, and other qualifications. The salary range for this role is $50,000-$85,0000, actual pay may vary based on experience, education, and internal compensation practices.

This posting relates to an existing vacancy within our organization.

Why You’ll Love Working Here

Full-time employees of Volkswagen Group Canada, Inc. enjoy these benefits:

Health Insurance Coverage: We offer comprehensive health, dental, and vision insurance, including a flexible plan to ensure employees and their families have access to quality healthcare tailored to their needs.

Health Spending Account: Extra support for your wellness needs.

Retirement Plans & Savings: We offer a competitive defined contribution retirement plan and a generous savings match to help employees prepare for their future.

Compensation: We recognize individual contributions and share company success through our Bonus & Merit Program, fostering a pay-for-performance culture.

Vehicle Leasing and Purchase Programs: Employees and eligible family members can lease up to four vehicles annually at discounted rates, providing convenience and cost savings.

Work Environment:Our facility inspires creativity and productivity, fostering an empowering hybrid work environment (where applicable) allowing employees can perform at their best.

Personal Days:We value work-life balance and offer personal days for your discretion, whether for personal reasons, recharging, or celebrating important holidays or events.

Volunteer Days: These days allow employees to support meaningful charities aligned with our values and social responsibility.

Company Designated Holidays:We recognize the importance of celebrating the holiday season with our team. Therefore, we reserve specific company holidays in December to ensure employees can enjoy the festivities.

Wellness Programs: We prioritize our employees’ holistic well-being through initiatives like discounted gym memberships and mental health resources to support physical, mental, and emotional health.

Tuition Reimbursement:Part of our commitment to employee growth, this benefit covers approved course expenses to support ongoing education and long-term career development.

Volkswagen Group Canada Inc. uses AI tools integrated with our applicant tracking system to screen applications for validity and completeness.

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, provincial, or local laws.

Volkswagen Group Canada Inc. is committed to accessibility and inclusive hiring under. We welcome and support applicants with disabilities through every stage of the recruitment process. If you require an accommodation at any point—such as for an interview, assessment, or application—please notify your recruiter or email us in advance at [e-mail]. We’ll work with you to arrange reasonable accommodation to meet your needs.

Location: Ajax, ON, CA, L1S 7G7

Working Model: Full-time

Contract Type: Other

Remote Working: According to company policy

Posting Date: Oct 20, 2026

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