Hybrid Event Marketing Lead | Bilingual EN/FR

Volkswagen Group; Pickering; Hybrid; CAD 81,000 - 91,000; Full time

Job summary

Volkswagen Financial Services is seeking an Event Marketing Specialist to lead planning and execution of marketing events, supporting Dealer and Employee engagement. You will manage promotional products, purchasing, and dealer communications while collaborating with Brand teams to ensure consistent branding and successful partnerships.

The role requires a university degree in Marketing or Corporate Communication, 2–5 years in event marketing, and fluency in French and English.

Qualifications

• University degree required in Marketing or Corporate Communication.
• 2–5 years of Event Marketing experience.
• Strong event planning, meeting planning, tradeshow management, and events coordination.
• Fluently bilingual in French and English (written and spoken).
• Able to work in a fast-paced environment.
• Exceptional project management and cross-functional collaboration skills.
• Experience with HTML creation is an asset.
• Experience with Adobe Suite (InDesign, Photoshop).
• Experience with Salesforce Marketing Cloud is an asset.

Responsibilities

• Lead end-to-end planning and execution of Marketing events to drive engagement and brand presence.
• Develop and refine presentations, templates, and guides for Executives, Dealers, and Employees.
• Coordinate with Brand teams to plan joint events with aligned messaging and standards.
• Manage corporate event sponsorships and partner relationships for brand alignment.
• Oversee promotional merchandise planning, forecasting, and inventory control.
• Oversee Purchasing, Invoicing and Reconciliation per Corporate guidelines.
• Manage vendor relationships and ensure timely delivery of event materials.

Skills

Event marketing experience

Bilingual French/English

Project management

Cross-functional leadership

Adaptability

Attention to detail

Salesforce Marketing Cloud

HTML knowledge

Adobe Creative Suite

Adobe InDesign

Adobe Photoshop

Education

University degree in Marketing or Corporate Communication

Tools

Adobe InDesign

Adobe Photoshop

Salesforce Marketing Cloud

HTML

Job description

Volkswagen Financial Services is seeking an Event Marketing Specialist to lead planning and execution of marketing events, supporting Dealer and Employee engagement. You will manage promotional products, purchasing, and dealer communications while collaborating with Brand teams to ensure consistent branding and successful partnerships.

The role requires a university degree in Marketing or Corporate Communication, 2–5 years in event marketing, and fluency in French and English.