Event Marketing Specialist, Contract

Volkswagen Group; Pickering; Hybrid; CAD 81,000 - 91,000; Full time

Job summary

Volkswagen Financial Services is seeking an Event Marketing Specialist to lead planning and execution of marketing events, supporting Dealer and Employee engagement. You will manage promotional products, purchasing, and dealer communications while collaborating with Brand teams to ensure consistent branding and successful partnerships.

The role requires a university degree in Marketing or Corporate Communication, 2–5 years in event marketing, and fluency in French and English.

Qualifications

• University degree required in Marketing or Corporate Communication.
• 2–5 years of Event Marketing experience.
• Strong event planning, meeting planning, tradeshow management, and events coordination.
• Fluently bilingual in French and English (written and spoken).
• Able to work in a fast-paced environment.
• Exceptional project management and cross-functional collaboration skills.
• Experience with HTML creation is an asset.
• Experience with Adobe Suite (InDesign, Photoshop).
• Experience with Salesforce Marketing Cloud is an asset.

Responsibilities

• Lead end-to-end planning and execution of Marketing events to drive engagement and brand presence.
• Develop and refine presentations, templates, and guides for Executives, Dealers, and Employees.
• Coordinate with Brand teams to plan joint events with aligned messaging and standards.
• Manage corporate event sponsorships and partner relationships for brand alignment.
• Oversee promotional merchandise planning, forecasting, and inventory control.
• Oversee Purchasing, Invoicing and Reconciliation per Corporate guidelines.
• Manage vendor relationships and ensure timely delivery of event materials.

Skills

Event marketing experience

Bilingual French/English

Project management

Cross-functional leadership

Adaptability

Attention to detail

Salesforce Marketing Cloud

HTML knowledge

Adobe Creative Suite

Adobe InDesign

Adobe Photoshop

Education

University degree in Marketing or Corporate Communication

Tools

Adobe InDesign

Adobe Photoshop

Salesforce Marketing Cloud

HTML

Job description

Volkswagen Financial Services, a wholly-owned subsidiary of Volkswagen Group, is the trusted key to mobility for its brand partners. We are committed to supporting the Audi, Ducati, and Volkswagen brands and their Dealers, specializing in providing accessible mobility solutions for its Customers. The company’s offerings include Retail Leasing, Retail Financing, Commercial Financing for new and used vehicles, and End-of-Term vehicle disposition.

Role Description

The Event Marketing Specialist will lead the planning and execution of all Marketing events that drive engagement and elevate brand presence. Working closely with the Manager, Marketing and cross-functional teams, this role ensures every event is strategically designed, creatively developed, and delivered with excellence to support Dealer and Employee satisfaction. Responsibilities also include managing promotional product orders and inventory, overseeing the ongoing purchasing requirements of the Marketing Department, and acting as the primary support for all Dealer Communications and Events

Key Responsibilities

• Lead the Request for Proposal process, including the coordination of all logistical aspects of the meeting that contribute to increased Dealer Satisfaction
• Develop and refine presentations, templates, and internal guides for Executives, Dealers, and Employees, ensuring alignment with corporate design standards and consistent brand application
• Work with Brand teams to plan and execute joint events, aligning on objectives, messaging, and standards for a smooth experience
• Manage all corporate event Sponsorships, including maintaining relationships with key partners to ensure successful collaboration and brand alignment.
• Manage all aspects of promotional merchandise, including planning, forecasting, field communications, and inventory control, to ensure smooth execution and alignment with brand objectives
• Oversee the Marketing department’s Purchasing, Invoicing and Reconciliation process and ensures that it follows Corporate Purchasing guidelines
• Manage vendor relationships and ensure timely delivery of event materials.

Qualifications

• University degree required (Marketing or Corporate Communication)
• 2 to 5 years Event Marketing experience
• Strong background in planning corporate events, meeting planning, tradeshow management, and overall events coordination
• Fluently bilingual in French and English written and spoken
• Must be able to work in a fast-paced environment
• Exceptional Project Management skills
• Experience with online applications and HTML creation is an asset
• Experience with Adobe Suite, including InDesign and Photoshop
• Ability to lead a cross-functional team
• Attention to detail
• Experience with Salesforce Marketing Cloud is an asset

Internal Grade: Grade 8

Work Schedule

• This position is Hybrid
• Availability for occasional travel, as per business requirements

Salary range is dependent on factors such as industry-based experience, skills, training, credentials, and other qualifications.The salary range for this role is $80,500 - $90,600. Actual pay may vary based on experience, education, and internal compensation practices.

This posting represents an existing vacancy that we are actively seeking to fill.

All applications are thoroughly reviewed by our recruitment team, and no artificial intelligence or automated technologies are utilized in the screening process.

Volkswagen Financial Services is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, or local laws. Volkswagen Financial Services is committed to accommodating applicants and employees with disabilities. Should you require accommodation during the recruitment and selection process, please advise in advance.

Only shortlisted candidates will be contacted.

Job ID: 32034

Company: VW Credit Canada, Inc.

Location: Pickering, ON, CA, L1V 0C4

Department: Marketing

Working Model: Full-time

Contract Type: Fixed-term

Remote Working: Up to 40%

Posting Date: Oct 26, 2026

Volkswagen Financial Services - The key to mobility

As the captive finance company of the Audi, Ducati and Volkswagen brands in Canada, Volkswagen Financial Services (VWFS) offers a wide range of leasing, retail financing and protection plans expertly tailored to meet the needs of our customers. Additionally, we provide commercial financing products to Audi, Ducati, and Volkswagen Dealers.

VWFS is seeking individuals from diverse professional backgrounds who can bring fresh perspectives and ideas to help us drive forward in the ever-evolving financial and mobility services industry. As we continue to grow, we are excited to welcome talent from a variety of professional backgrounds to join our team. We believe in the power of diversity and inclusion, as it fuels creativity, fosters innovation, and strengthens our ability to serve our customers better. Are you a forward-thinker, a problem-solver, or an innovator? This is an opportunity to be part of a dynamic team that values diversity, creativity, and collaboration.