Event Experience & Sales Lead

Pesce & Associates Human Resources Consultants; Kitchener; On-site; CAD 48,000 - 66,000; Full time

Benefits offered by this job

Health benefits after 3 months

Discounts on golf, meals, overnight St

Professional development opportunities

Company events and parties

Job summary

St. Marys Golf & Country Club is seeking an Event Experience Specialist to own the event sales pipeline and guide the client planning journey from inquiry to post-event debrief.

You will drive revenue across weddings, stay & plays, golf tournaments, and other events, ensuring seamless transfer to Operations for flawless execution. The role requires weekly evening and weekend availability, strong sales skills, and the ability to manage multiple events with vendors and internal teams.

Qualifications

• Completion of post-secondary education, ideally in Hospitality, Event Management, or Business.
• A minimum of 2 years of proven experience in sales or event management.
• Smart Serve Certification, or the ability and willingness to obtain certification upon hire.
• Strong interpersonal and negotiation skills and a track record of meeting or exceeding sales targets.
• Proficiency with CRM platforms, sales pipeline software, and Microsoft Office/Google Workspace.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Strong problem-solving skills.
• Genuine passion for sales, client service and the drive to hunt for targets and create memorable experiences.
• Ability to understand the fast-paced nature of event sales, the psychology of hospitality clients, and how detailed planning impacts back-of-house operations.
• Ability to balance multiple events and clients simultaneously while managing competing priorities, changing deadlines, and frequent interruptions in a fast-paced hospitality environment.
• Ability to act with integrity, professionalism, and confidentiality.
• Ability to work schedule based on the needs of the organization and client availability, which includes weekdays, evenings, and weekends.

Responsibilities

• Own the sales pipeline by managing leads, conducting venue tours, and leading consultations (weekdays, evenings, and weekends).
• Create tailored quotes, negotiate terms, and secure signed contracts to meet or exceed revenue targets.
• Maximize the value of every contract through strategic upselling and cross-selling (e.g., menu upgrades, dining reservations, rehearsal dinners, accommodations).
• Serve as the single, dedicated point of contact for clients, providing guidance, building trust, and coordinating wedding/event planning and design meetings.
• Develop complete event plans, timelines, accurate invoices, and required documentation.
• Bridge the gap between sales and execution by delivering clear, detailed event paperwork to the Operations teams.
• Maintain open communication with external vendors and participate in post-event debriefs to continuously improve execution.
• Represent the venue at trade shows, networking functions, and industry events to build referrals and brand awareness.

Skills

Interpersonal skills & negotiation

Sales target driven

Communication skills

Organizational skills

Education

Post-secondary education in Hospitality, Event Management, or Business

Tools

CRM platforms

Sales pipeline software

Microsoft Office / Google Workspace

Job description

St. Marys Golf & Country Club is seeking an Event Experience Specialist to own the event sales pipeline and guide the client planning journey from inquiry to post-event debrief.

You will drive revenue across weddings, stay & plays, golf tournaments, and other events, ensuring seamless transfer to Operations for flawless execution. The role requires weekly evening and weekend availability, strong sales skills, and the ability to manage multiple events with vendors and internal teams.