Event Experience Specialist

Pesce & Associates Human Resources Consultants; Kitchener; On-site; CAD 48,000 - 66,000; Full time

Benefits offered by this job

Health benefits after 3 months

Discounts on golf, meals, overnight St

Professional development opportunities

Company events and parties

Job summary

St. Marys Golf & Country Club is seeking an Event Experience Specialist to own the event sales pipeline and guide the client planning journey from inquiry to post-event debrief.

You will drive revenue across weddings, stay & plays, golf tournaments, and other events, ensuring seamless transfer to Operations for flawless execution. The role requires weekly evening and weekend availability, strong sales skills, and the ability to manage multiple events with vendors and internal teams.

Qualifications

• Completion of post-secondary education, ideally in Hospitality, Event Management, or Business.
• A minimum of 2 years of proven experience in sales or event management.
• Smart Serve Certification, or the ability and willingness to obtain certification upon hire.
• Strong interpersonal and negotiation skills and a track record of meeting or exceeding sales targets.
• Proficiency with CRM platforms, sales pipeline software, and Microsoft Office/Google Workspace.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Strong problem-solving skills.
• Genuine passion for sales, client service and the drive to hunt for targets and create memorable experiences.
• Ability to understand the fast-paced nature of event sales, the psychology of hospitality clients, and how detailed planning impacts back-of-house operations.
• Ability to balance multiple events and clients simultaneously while managing competing priorities, changing deadlines, and frequent interruptions in a fast-paced hospitality environment.
• Ability to act with integrity, professionalism, and confidentiality.
• Ability to work schedule based on the needs of the organization and client availability, which includes weekdays, evenings, and weekends.

Responsibilities

• Own the sales pipeline by managing leads, conducting venue tours, and leading consultations (weekdays, evenings, and weekends).
• Create tailored quotes, negotiate terms, and secure signed contracts to meet or exceed revenue targets.
• Maximize the value of every contract through strategic upselling and cross-selling (e.g., menu upgrades, dining reservations, rehearsal dinners, accommodations).
• Serve as the single, dedicated point of contact for clients, providing guidance, building trust, and coordinating wedding/event planning and design meetings.
• Develop complete event plans, timelines, accurate invoices, and required documentation.
• Bridge the gap between sales and execution by delivering clear, detailed event paperwork to the Operations teams.
• Maintain open communication with external vendors and participate in post-event debriefs to continuously improve execution.
• Represent the venue at trade shows, networking functions, and industry events to build referrals and brand awareness.

Skills

Interpersonal skills & negotiation

Sales target driven

Communication skills

Organizational skills

Education

Post-secondary education in Hospitality, Event Management, or Business

Tools

CRM platforms

Sales pipeline software

Microsoft Office / Google Workspace

Job description

Are you a hands-on, relationship-driven sales professional with a passion for hospitality and creating exceptional guest experiences? Do you thrive on guiding clients through their event journey, closing sales, and turning creative ideas into memorable events? The St. Marys Golf & Country Club is seeking an Event Experience Specialist to own our event sales pipeline and client planning journey across our four brands, including St. Marys Golf & Country Club, St. Marys Weddings, the Penrose Suites, and Social Thirty-One restaurant.

Why work for us?

• Compensation: $54,000 per year base salary + Commission
• A flexible and caring work environment
• Health benefits available after 3 month waiting period
• Discounts on golf, meals, overnight stays, apparel, and other team member perks
• Professional development opportunities
• Company events and parties

Position Overview:

The Event Experience Specialist owns the event sales pipeline and the client planning journey from initial inquiry to final post-event debrief. This position drives revenue growth by converting prospects into clients across our core offerings, including weddings, stay & plays, golf tournaments, and other special events, while ensuring a seamless transition to the Operations team for flawless execution.

Employment: Full-Time, Temporary 15-month Contract (maternity leave)

Contract Dates: September 27, 2026 - December 31, 2027

Posting Type: Future Vacancy – anticipated start date of September 27, 2026

Working schedule: Full-Time, based on the needs of the organization and client availability, which includes weekdays, evenings and weekends.

Accountability Chart (The 5 Major Responsibilities)

• Lead Conversion & Pipeline Management
  • Own the sales pipeline by managing leads, conducting venue tours, and leading consultations (weekdays, evenings, and weekends).
  • Create tailored quotes, negotiate terms, and secure signed contracts to meet or exceed revenue targets.
• Revenue Optimization & Upselling
  • Maximize the value of every contract through strategic upselling and cross-selling (e.g., menu upgrades, dining reservations, rehearsal dinners, accommodations).
• Client Relationship Ownership & Event Planning
  • Serve as the single, dedicated point of contact for clients, providing guidance, building trust, and coordinating wedding/event planning and design meetings.
  • Develop complete event plans, timelines, accurate invoices, and required documentation.
• Cross-Functional Operations Hand-off
  • Bridge the gap between sales and execution by delivering clear, detailed event paperwork to the Operations teams.
  • Maintain open communication with external vendors and participate in post-event debriefs to continuously improve execution.
• Community & Market Representation
  • Represent the venue at trade shows, networking functions, and industry events to build referrals and brand awareness.
  • Monitor competitor offerings and industry trends to keep our packages competitive.

Essential Job Functions & Day-to-Day Realities

• Conduct venue tours, client consultations, and planning meetings, including regular evening and weekend availability based on client needs and event schedules.
• Build strong client relationships while serving as the primary point of contact throughout the sales and event planning process.
• Prepare and maintain accurate contracts, event documentation, timelines, invoices, and planning materials.
• Collaborate closely with internal departments and external vendors to ensure seamless communication and event execution.
• Represent the organization at trade shows, networking events, open houses, and other promotional activities.

Scorecard & Measurables (How Success Is Tracked)

• Revenue Growth: Increase in sales revenue over time compared to targets and previous periods.
• Lead Generation Metrics: Number of leads generated, lead quality, and conversion rates from leads to opportunities.
• Sales Conversion Rates: Percentage of leads or prospects that convert into paying customers.
• Client Satisfaction and Retention: Metrics such as client satisfaction surveys and client retention rates.
• Invoicing Accuracy: Ensuring timely, accurate invoices with no discrepancies between services provided and billed amounts.

Role Requirements

• Completion of post-secondary education, ideally in Hospitality, Event Management, or Business.
• A minimum of 2 years of proven experience in sales or event management.
• Smart Serve Certification, or the ability and willingness to obtain certification upon hire.
• Strong interpersonal and negotiation skills and a track record of meeting or exceeding sales targets.
• Proficiency with CRM platforms, sales pipeline software, and Microsoft Office/Google Workspace.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Strong problem-solving skills.
• Genuine passion for sales, client service and the drive to hunt for targets and create memorable experiences.
• Ability to understand the fast-paced nature of event sales, the psychology of hospitality clients, and how detailed planning impacts back-of-house operations.
• Ability to balance multiple events and clients simultaneously while managing competing priorities, changing deadlines, and frequent interruptions in a fast-paced hospitality environment.
• Ability to act with integrity, professionalism, and confidentiality.
• Ability to work schedule based on the needs of the organization and client availability, which includes weekdays, evenings, and weekends.

Accommodations are available upon request for candidates taking part in all aspects of the recruitment process, please inform the hiring manager of any accommodations required.

We thank you for your interest, however, only those candidates selected for the next steps in the hiring process will be contacted. AI will not be used to screen, assess or select applicants.