Demand Gen Marketer — Unlimited PTO & High-Impact Pipeline

Feathery; Toronto; On-site; CAD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation and equity

Health, dental, and vision coverage

Unlimited PTO

Downtown Toronto office location

Office snacks and monthly cateredLunch

A supportive, low-ego team that values

Job summary

Feathery is seeking a Demand Generation Marketer to own and scale pipeline across channels, targeting enterprise accounts in insurance and wealth management. You’ll collaborate with Product Marketing, Sales, and Leadership to translate positioning into campaigns that attract, engage, and convert the right customers.

The role blends strategy and execution with end-to-end responsibility for demand engines, from plan to measurement, and requires a hands-on mindset to experiment and optimize growth

Qualifications

• 3–6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS.
• Proven track record of driving pipeline and revenue through marketing programs.
• Strong understanding of multi-channel marketing (paid, outbound, content, events, etc.).
• Data-driven mindset with experience analyzing and optimizing campaign performance.
• Ability to operate both strategically and tactically in a fast-paced environment.
• Strong collaboration skills across marketing, sales, and product teams.
• Comfortable experimenting, iterating quickly, and learning from results.

Responsibilities

• Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships.
• Build programs that generate qualified pipeline across target accounts in insurance and wealth management.
• Translate product positioning into high-performing campaigns and messaging.
• Own campaign calendars and ensure alignment with product launches and GTM priorities.

Skills

Multi-channel marketing

Campaign development

Data-driven

Cross-functional collaboration

Strategic & tactical

Tools

HubSpot

Salesforce

Marketing automation

Job description

Feathery is seeking a Demand Generation Marketer to own and scale pipeline across channels, targeting enterprise accounts in insurance and wealth management. You’ll collaborate with Product Marketing, Sales, and Leadership to translate positioning into campaigns that attract, engage, and convert the right customers.

The role blends strategy and execution with end-to-end responsibility for demand engines, from plan to measurement, and requires a hands-on mindset to experiment and optimize growth