E-commerce Email Marketing Specialist

Placements24; Kimberley; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Health benefits

Retirement benefits

Professional development

Collaborative team environment

Job summary

Placements24 is seeking an experienced E-commerce Email Marketing Specialist to lead the email strategy from creation to analysis in Kimberley. You will nurture customer relationships, drive repeat purchases, and maximize revenue through effective campaigns.

The role focuses on segmentation, automation, and content optimization, collaborating with marketing and design teams to maintain brand consistency across all emails and campaigns.

Qualifications

• Proven experience as an Email Marketing Specialist or similar role in e-commerce.
• Strong understanding of segmentation, personalization, and A/B testing.
• Proficiency with email marketing platforms such as Mailchimp, Klaviyo, or SendGrid.
• Excellent copywriting and editing skills focused on driving action.
• Analytical skills to interpret data and optimize campaigns.

Responsibilities

• Develop and implement comprehensive email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Segment customer lists to deliver personalized and targeted email communications.
• Write compelling email copy and select engaging visuals that drive conversions and customer action.
• Manage email marketing platform, ensuring data accuracy and optimal campaign delivery.
• Analyze email campaign performance metrics and provide actionable insights for improvement.
• Collaborate with marketing and design teams to ensure brand consistency and effective campaign messaging.

Skills

Email marketing

A/B testing

Copywriting

Data analysis

Segmentation

Automation workflows

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Mailchimp

Klaviyo

SendGrid

Job description

About the Role

Our client is seeking a skilled and results-driven E-commerce Email Marketing Specialist to join their team in Kimberley. This is an office-based position where you will take ownership of the email marketing strategy, from campaign creation to analysis. You will play a vital role in nurturing customer relationships, driving repeat purchases, and maximizing revenue through effective email campaigns within the e-commerce sector. Your expertise in segmentation, automation, and content optimization will be key to success.

Key Responsibilities

• Develop and implement comprehensive email marketing campaigns, including newsletters, promotional emails, and automated workflows (e.g., welcome series, abandoned cart).
• Segment customer lists to deliver personalized and targeted email communications.
• Write compelling email copy and select engaging visuals that drive conversions and customer action.
• Manage email marketing platform, ensuring data accuracy and optimal campaign delivery.
• Analyze email campaign performance metrics (open rates, click-through rates, conversion rates) and provide actionable insights for improvement.
• Collaborate with marketing and design teams to ensure brand consistency and effective campaign messaging.

Requirements

• Proven experience as an Email Marketing Specialist or similar role, preferably in e-commerce.
• Strong understanding of email marketing best practices, including segmentation, personalization, and A/B testing.
• Proficiency with email marketing platforms (e.g., Mailchimp, Klaviyo, SendGrid).
• Excellent copywriting and editing skills with a focus on driving action.
• Analytical skills to interpret data and optimize campaign performance.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive annual salary.
• Comprehensive health and retirement benefits.
• Opportunities for professional development in digital marketing.
• Be part of a dedicated team focused on driving e-commerce growth in Kimberley.
• A supportive and collaborative office environment.