Email Marketing Specialist

Retailogists; Montreal (administrative region); On-site; CAD 60,000 - 80,000; Full time

Job summary

Retailogists is seeking a strategic and analytical Email Marketing Specialist to manage and optimize email programs for our clients. You will own performance, build automated flows, and craft personalized campaigns using data-driven insights.

The role requires at least two years in email marketing, hands-on Klaviyo/Brevo experience, and strong collaboration with designers and account managers to deliver high-converting campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Graphic Design, Digital Media, or a related field.
• Minimum two years of professional email marketing experience.
• Minimum two years of hands-on experience with Klaviyo, Brevo, or similar platforms.
• Minimum two years of experience designing email campaigns and templates.
• Experience building automated flows, customer segments, and personalized campaigns.
• Strong understanding of lifecycle marketing, retention, A/B testing, deliverability, and performance analysis.
• Experience creating mobile-responsive, conversion-focused email campaigns.
• Excellent communication, organization, project-management, and attention-to-detail skills.
• Ability to manage multiple clients, brands, campaigns, and deadlines independently.

Responsibilities

• Own email marketing performance and attributed revenue for assigned clients.
• Plan, build, test, schedule, and launch promotional, seasonal, product, newsletter, and lifecycle campaigns.
• Manage campaign calendars, deadlines, client requirements, and quality assurance.
• Build and optimize automated flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, replenishment, loyalty, and product recommendation programs.
• Develop customer segments using purchase history, engagement, browsing behavior, demographics, and lifecycle stage.
• Create personalized campaigns, maintain list hygiene, and support subscriber growth.
• Collaborate with designers, copywriters, account managers, and clients to produce responsive, brand-aligned email content.
• Support the creation of email layouts, graphics, calls to action, and reusable templates.
• Conduct A/B testing across subject lines, content, creative, offers, send times, and audience segments.
• Monitor deliverability, troubleshoot campaign and automation issues, and recommend performance improvements.
• Track and report on open rates, click-through rates, conversions, revenue per recipient, deliverability, and campaign- and flow-attributed revenue.
• Translate performance data into clear insights and actionable recommendations.

Skills

Email marketing

Lifecycle marketing

A/B testing

Campaign management

Client management

Education

Bachelor's degree in Marketing, Communications, Business, Graphic Design, Digital Media, or related field

MBA

Tools

Klaviyo

Brevo

Shopify

HTML/CSS

Canva

Adobe Creative Suite

Figma

Job description

Retailogists is your comprehensive retail partner dedicated to optimizing your ROI. Leveraging cutting-edge technology and data-centric digital marketing, we fuel your business growth and help you achieve your objectives. Our seasoned experts simplify the complexities of eCommerce, from devising effective digital strategies to crafting high-performance transactional platforms and executing intelligent marketing plans.

We excel in streamlining your business operations through automation and synchronization, covering areas such as transactional solutions for both B2C and B2B, merchandising, logistics optimization, and systems integrations, including ERP, inventory, and CRM.

We also specialize in building state-of-the-art data infrastructure that empowers you with actionable business insights, ranging from straightforward reporting to AI-driven decision-making.

About the Role

Retailogists is seeking a strategic, analytical, and results-driven Email Marketing Specialist to manage and optimize email marketing programs for our clients.

The ideal candidate has at least two years of email marketing experience, strong knowledge of Klaviyo, Brevo, or similar platforms, and proven experience creating high-performing, conversion-focused email campaigns.

Responsibilities

Own email marketing performance and attributed revenue for assigned clients.

Plan, build, test, schedule, and launch promotional, seasonal, product, newsletter, and lifecycle campaigns.

Manage campaign calendars, deadlines, client requirements, and quality assurance.

Build and optimize automated flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, replenishment, loyalty, and product recommendation programs.

Develop customer segments using purchase history, engagement, browsing behavior, demographics, and lifecycle stage.

Create personalized campaigns, maintain list hygiene, and support subscriber growth.

Collaborate with designers, copywriters, account managers, and clients to produce responsive, brand-aligned email content.

Support the creation of email layouts, graphics, calls to action, and reusable templates.

Conduct A/B testing across subject lines, content, creative, offers, send times, and audience segments.

Monitor deliverability, troubleshoot campaign and automation issues, and recommend performance improvements.

Track and report on open rates, click-through rates, conversions, revenue per recipient, deliverability, and campaign- and flow-attributed revenue.

Translate performance data into clear insights and actionable recommendations.

Qualifications

Required Qualifications

Bachelor’s degree in Marketing, Communications, Business, Graphic Design, Digital Media, or a related field.

Minimum two years of professional email marketing experience.

Minimum two years of hands-on experience with Klaviyo, Brevo, or similar platforms.

Minimum two years of experience designing email campaigns and templates.

Experience building automated flows, customer segments, and personalized campaigns.

Strong understanding of lifecycle marketing, retention, A/B testing, deliverability, and performance analysis.

Experience creating mobile-responsive, conversion-focused email campaigns.

Excellent communication, organization, project-management, and attention-to-detail skills.

Ability to manage multiple clients, brands, campaigns, and deadlines independently.

Preferred Qualifications

MBA is a significant advantage.

Retail, direct-to-consumer, agency, or e-commerce experience.

Experience with Shopify, SMS marketing, HTML/CSS, Canva, Adobe Creative Suite, or Figma.

Knowledge of customer loyalty, lifetime value, sender reputation, domain authentication, and list hygiene.

Experience presenting campaign results and recommendations to clients or senior stakeholders.

Core Competencies

Remote/Canada/USA

Email Marketing Specialist

Full Time