Director, SMB Growth & Digital Acquisition

Xe.com; Canada; On-site; CAD 120,000 - 170,000; Full time

Benefits offered by this job

Healthcare

Life & Disability insurance

RRSP matching

ESPP

Vacation & personal days

Volunteer day

Mental health & wellbeing

Job summary

Xe.com is seeking a growth-oriented leader to scale its SMB acquisition and lifecycle engine. You will own the full SMB journey—from inbound leads to activation, retention, and upsell—while managing a digital sales team of one BDM and two SDRs.

Leverage intent data and personalization to boost efficiency and revenue across GTM channels. You will partner with Marketing, Product, and Analytics to improve onboarding, reduce friction, and optimize ABM campaigns for higher LTV and lower CAC in a

Qualifications

• 5–8+ years of experience in B2B growth, digital sales, demand generation, or go-to-market roles (fintech, SaaS, or similar).
• 2+ years of people management experience leading SDRs/BDMs or digital sales teams.
• Proven ability to scale B2B inbound lead generation and optimize sales funnels for conversion and revenue.

Responsibilities

• Own the SMB lifecycle from inbound lead generation to activation and upsell.
• Lead a digital sales team (BDM + SDRs).
• Use signals, intent data, and personalization at scale to drive revenue growth.

Skills

B2B growth

Digital sales

Demand generation

Revenue growth

Go-to-market

ABM

Sales analytics

Tools

CRM

Marketing automation

Job description

Xe.com is seeking a growth-oriented leader to scale its SMB acquisition and lifecycle engine. You will own the full SMB journey—from inbound leads to activation, retention, and upsell—while managing a digital sales team of one BDM and two SDRs.

Leverage intent data and personalization to boost efficiency and revenue across GTM channels. You will partner with Marketing, Product, and Analytics to improve onboarding, reduce friction, and optimize ABM campaigns for higher LTV and lower CAC in a