Director SMB Digital Growth - B2B Payments

Xe.com; Canada; On-site; CAD 120,000 - 170,000; Full time

Benefits offered by this job

Healthcare

Life & Disability insurance

RRSP matching

ESPP

Vacation & personal days

Volunteer day

Mental health & wellbeing

Job summary

Xe.com is seeking a growth-oriented leader to scale its SMB acquisition and lifecycle engine. You will own the full SMB journey—from inbound leads to activation, retention, and upsell—while managing a digital sales team of one BDM and two SDRs.

Leverage intent data and personalization to boost efficiency and revenue across GTM channels. You will partner with Marketing, Product, and Analytics to improve onboarding, reduce friction, and optimize ABM campaigns for higher LTV and lower CAC in a

Qualifications

• 5–8+ years of experience in B2B growth, digital sales, demand generation, or go-to-market roles (fintech, SaaS, or similar).
• 2+ years of people management experience leading SDRs/BDMs or digital sales teams.
• Proven ability to scale B2B inbound lead generation and optimize sales funnels for conversion and revenue.

Responsibilities

• Own the SMB lifecycle from inbound lead generation to activation and upsell.
• Lead a digital sales team (BDM + SDRs).
• Use signals, intent data, and personalization at scale to drive revenue growth.

Skills

B2B growth

Digital sales

Demand generation

Revenue growth

Go-to-market

ABM

Sales analytics

Tools

CRM

Marketing automation

Job description

Description

Our Principles

At Xe, we value people who take initiative, think big, and follow through. We’re curious by nature and not afraid to ask what if or try something new. Everyone’s voice matters here. We expect people to speak up, bring ideas, and take ownership of their work. We don’t micromanage. We trust each other to make good calls, take responsibility, and move fast when it counts. And we care about community. Not in a vague corporate way, but in the sense that we have each other’s backs, stay open to feedback, and build a culture of trust and real collaboration.

• Ambition. We dream big, try things out, and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery.
• Responsibility. We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility.
• Community. We value a sense of belonging, trusting each other, and encouraging authenticity. We contribute to our community.

At Xe, we live currencies

Founded in 1993, Xe is a global leader in currency exchange and international money transfers. What began as a simple currency converter has grown into a platform trusted by over 300 million people each year. We provide a comprehensive range of currency services and products, including our real-time exchange rates, Currency Converter, Market Analysis and Currency Data API, supporting 130+ currencies across 190+ countries with quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app, and by phone. Backed by Euronet, we process more than $115 billion in global payments annually. Xe is profitable, product-led, and focused on building reliable, user-first tools that make moving money across borders easier for everyone.

The Role.

In this role, you’ll be responsible for building and scaling Xe’s SMB acquisition and lifecycle engine. Combining Account-Based Marketing (ABM), digital sales leadership, funnel optimization, and modern go-to-market (GTM) technologies, you will drive scalable customer acquisition, activation, retention, and revenue growth. This is a strategic yet hands‑on leadership role, ideal for a commercially driven growth leader who thrives on building scalable acquisition systems, leveraging data and automation, and translating innovative GTM strategies into measurable business results.

• Owning the full SMB customer lifecycle — from inbound lead generation and qualification to activation, retention, and upsell.
• Managing a digital sales team (1 BDM and 2 SDRs).
• Using smart sales tech, intent data, and personalization at scale to improve efficiency and revenue growth.

Growth, Funnel Optimization & ABM

• Lead the SMB digital growth strategy, focusing on Account-Based Marketing (ABM) and high‑intent inbound sales.
• Design and optimize inbound lead flows — from content and paid campaigns to qualification and activation.
• Build and execute personalized outbound and inbound workflows using modern GTM tools (e.g., Instantly.ai, Clay, RB2B, Vector, HeyReach.io, Findymail, Trigify.io, ChatGPT).
• Develop ABM campaigns that integrate ads, website intent data, and outbound engagement to improve relevance and timing precision.
• Own the SMB funnel from lead to first transaction — optimizing conversion, activation, and LTV through testing and experimentation.
• Partner with Marketing and Product teams to enhance onboarding UX and reduce friction for new SMB customers.

Strategy & Execution

• Define and track SMB KPIs: acquisition, activation, ARPU, churn, NPS, and inbound/outbound ROI.
• Align tightly with marketing to ensure lead quality, content alignment, and campaign targeting.
• Collaborate with analytics to identify performance levers and test new acquisition hypotheses.
• Feed SMB insights into the product and growth roadmap to influence future innovation.
• Foster a culture of experimentation, learning, and customer‑centric growth.

Digital Sales Leadership

• Manage the SMB digital sales team (BDM + SDRs) and align them around a hybrid inbound + account‑based outbound model.
• Implement smart outbound systems using signals, lead scoring, and automation to prioritize outreach.
• Build scalable playbooks for lead nurturing, personalization, and cross‑channel engagement.
• Create repeatable, measurable sales workflows that balance automation and human connection.

What You’ll Bring

• You have 5–8+ years of experience in B2B growth, digital sales, demand generation, revenue growth, or go‑to‑market roles, preferably within fintech, SaaS, financial services, or other digitally driven B2B environments.
• You also have 2+ years of people management experience, including direct leadership of SDRs, BDRs, BDMs, or digital sales teams, with demonstrated success in coaching, performance management, and revenue delivery.
• You bring a proven track record of scaling B2B inbound lead generation and optimizing sales funnels to improve lead qualification, conversion, customer activation, and revenue growth.
• You have proven experience developing and executing Account-Based Marketing (ABM) and targeted outbound sales strategies, leveraging customer segmentation, intent data, personalized outreach, and multichannel engagement to generate qualified pipeline.
• Demonstrated ability to build, manage, and optimize B2B acquisition funnels, from lead generation and qualification through conversion, activation, and revenue generation.
• Hands‑on experience with modern GTM technology, sales automation, and prospecting tools, such as Clay, Instantly.ai, RB2B, HeyReach, Apollo, or comparable platforms.
• Strong analytical capabilities, including experience measuring and improving conversion rates, customer acquisition cost (CAC), customer lifetime value (LTV), activation, retention, and campaign ROI.
• Experience implementing lead scoring, automated workflows, CRM integrations, and personalized sales engagement sequences to improve sales productivity and conversion.
• Strong leadership experience managing cross‑functional sales or growth teams. Proven ability to partner cross‑functionally with Marketing, Product, Sales, and Analytics teams to execute growth initiatives and improve customer experiences.
• Excellent communicator who thrives in fast‑paced, collaborative environments. Strong commercial acumen, with the ability to translate customer insights and performance data into measurable revenue growth.
• Entrepreneurial, curious, and motivated by measurable impact. A hands‑on, entrepreneurial mindset, with demonstrated success testing new growth strategies, building scalable processes, and operating in fast‑paced environments.

Preferred

• Background in fintech, payments, FX or cross‑border money movement.
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
• Experience building sales playbooks and scaling an inbound plus outbound hybrid model.
• Familiarity with product‑led growth or improving digital onboarding flows.

Why Xe

• Global brand with 100M+ monthly users and a fast‑growing B2B business.
• Opportunity to build a cutting‑edge inbound and ABM engine from the ground up.
• Collaborative, innovative, and customer‑first culture.

Perks & Benefits (Canada)

• Competitive salary and incentive.
• Vacation+ personal days + day off for your birthday + sick time + holidays
• Volunteering day for a charity of your choice
• Healthcare
• Life & Disability insurance
• Plumm Mental Health and Wellbeing
• Matched employer RRSP contribution (subject to limits)
• Discounted Euronet Employee Share Purchase Plan (ESPP)
• A chance to grow your career in a mission‑driven global company.

Why Join Us?

You'll be part of a fast-moving team where your contributions directly impact growth. We invest in our people with tools, mentorship, and opportunities to level up fast‑whether that’s moving into closing roles or leadership paths. You'll also play a key role in shaping how we go to market in the competitive payments space, using real insights and industry benchmarks to stay ahead of the curve.

Xe offers a competitive salary and benefits package. Actual compensation is based upon factors such as the candidate’s skills, qualifications, and experience. In addition, Xe offers a wide range of best‑in‑class, comprehensive and inclusive employee benefits for this role, including healthcare, dental and vision benefits, retirement plan, paid vacation/sick leave and more.

Xe values diversity and is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We provide equal opportunities to all employees and applicants, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. At Xe, we are committed to making our recruitment practices barrier‑free and as accessible as possible for everyone. This includes adjustments or changes for disabled people, neurodiverse people or people with long‑term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us at [e-mail]. The position responsibilities outlined above are intended to define the general scope and requirements for performing this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.