Director, Segment GTM Strategy & Growth

StarTech.com; Canada; On-site; CAD 150,000 - 200,000; Full time

Benefits offered by this job

Retirement savings plans

Wellness program

Additional perks and rewards

Job summary

A leading technology solutions provider in Canada is seeking a Director of Segment Strategy & Go-To-Market. This pivotal role offers the chance to define a multi-year strategy for high-growth buying centers and lead market insights, while influencing product investment and channel strategies. With a competitive salary range of CAD $150,000 - $200,000 plus bonuses, this position invites commercially sharp leaders with extensive experience in technology and go-to-market dynamics to make a significant impact.

Qualifications

• 15+ years of progressive leadership experience across product strategy, go-to-market, or commercial leadership.
• Proven ability to own and influence P&L outcomes, including pricing decisions and investment prioritization.
• Deep expertise in go-to-market strategy and solution or product marketing.
• Experience navigating AV, Pro AV, and technology channels.
• Exceptional executive communication and storytelling skills.

Responsibilities

• Define and own the multi-year strategy for high-growth buying centers.
• Align segment strategy with corporate priorities.
• Build and maintain deep buying center briefs.
• Design and orchestrate end-to-end GTM strategies.
• Lead cross-functional quarterly business reviews.

Skills

Strategic leadership

Market insight

Cross-functional collaboration

P&L management

Executive communication

Analytical acumen

Competitive positioning

Job description

A leading technology solutions provider in Canada is seeking a Director of Segment Strategy & Go-To-Market. This pivotal role offers the chance to define a multi-year strategy for high-growth buying centers and lead market insights, while influencing product investment and channel strategies. With a competitive salary range of CAD $150,000 - $200,000 plus bonuses, this position invites commercially sharp leaders with extensive experience in technology and go-to-market dynamics to make a significant impact.