DIRECTOR OF GO-TO-MARKET (GTM) – SaaS (Canada)

Wishpond Partnership; Canada; On-site; CAD 170,000 - 230,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive training program

Regular performance reviews

Referral bonuses

Job summary

SalesCloser.ai seeks a Director of Go-to-Market to lead and scale our global GTM strategy. This leadership role focuses on how our product is positioned, launched, and adopted across the customer lifecycle.

The role is fully remote and can be based anywhere globally, with preference for overlapping Pacific Time hours. You will own end-to-end GTM strategy across our product portfolio, working closely with Product, Marketing, Sales, and Customer Success to drive revenue and customer impact.

Qualifications

• 7–10 years in GTM, product marketing, revenue strategy, or related field in B2B SaaS.
• Proven track record of leading cross-functional product launches.

Responsibilities

• Own and lead all go-to-market strategy and execution for SalesCloser.ai.
• Partner with Product to translate roadmap into positioning and GTM plans.
• Work with Sales to enable success through playbooks, talk tracks, and training.
• Collaborate with Marketing to align campaigns and content with product value.

Skills

GTM strategy

Cross-functional leadership

B2B SaaS

Product marketing

Data-driven decisions

Market research

Stakeholder management

Communication skills

English fluency

Job description

SalesCloser.ai currently has the position of Director of GTM available, and we’re excited to tell you about it!

OVERVIEW

SalesCloser.ai is looking for a Director of Go-to-Market (GTM) to lead and scale our global GTM strategy. This is a high-impact leadership role responsible for driving how our product is positioned, launched, and adopted across the entire customer lifecycle.

We are seeking a strategic and execution-focused Director of GTM to join our team. This fully remote role can be based anywhere globally, with a preference for candidates who can work within or overlap with Pacific Time hours.

You will own an end-to-end GTM strategy and execution across our product portfolio, working closely with Product, Marketing, Sales, and Customer Success. Your mandate is to ensure our products are clearly positioned, successfully launched, and to drive measurable revenue and customer impact. Together with all teams, the Director of GTM is responsible for the continued success of SalesCloser.ai.

RESPONSIBILITIES

• Own and lead all go-to-market strategy and execution for SalesCloser.ai
• Partner with Product to translate roadmap and releases into clear positioning, messaging, and GTM plans
• Work closely with Sales to enable success through playbooks, talk tracks, training, and competitive insights
• Collaborate with Marketing to ensure campaigns, messaging, and content align with product value and target segments
• Analyze market trends, customer insights, and competitive landscape to inform strategy and identify opportunities
• Define, track, and optimize GTM performance metrics, including adoption, pipeline impact, and revenue contribution
• Ensure cross-functional alignment and readiness before, during, and after product launches
• Build and manage GTM processes, timelines, and documentation
• Develop strong relationships with internal stakeholders, partners, and key customers
• Drive continuous improvement in how we bring products to market
• Other duties as assigned.

QUALIFICATIONS

• 7 to 10 years of experience in GTM, product marketing, revenue strategy, or a related field, ideally in B2B SaaS
• Proven track record of leading cross-functional product launches with measurable business outcomes
• Strong understanding of SaaS sales cycles, customer journeys, and both product-led and sales-led growth models
• Expertise in positioning, messaging, segmentation, and translating product capabilities into customer value
• Experience working closely with Product, Sales, Marketing, and Customer Success teams
• Strong analytical skills with the ability to use data to drive decisions
• Experience in market research and competitive analysis
• Highly self-motivated with strong collaboration and stakeholder management skills
• Ability to thrive in a fast-paced, high-growth environment
• As part of a diverse team, the ability to work both independently and collaboratively.
• Excellent communication skills, both written and verbal
• Fluent in English (spoken and written). Knowledge of a second language is considered an asset.

WORK ENVIRONMENT

• Due to the nature of this role, we may verify backgrounds, including conducting employment references, criminal record checks, and credit checks.
• Once hired, the successful candidate must provide a valid government-issued photo ID, proof of SIN and proof of residential address as part of their onboarding process.

GREAT REASONS TO JOIN OUR TEAM!

• Exciting and dynamic environment with a great leadership team
• Comprehensive training program and regular performance reviews to facilitate your success
• Competitive compensation based on experience and proven abilities
• Great referral programs with incentives and bonuses
• Unbelievable product discounts when you use our products for your own business
• A global workforce of multi-cultural and talented colleagues
• A close-knit operation with amazing growth opportunities for your personal development
• Corporate headquarters in beautiful Vancouver, British Columbia, Canada

ABOUT US

SalesCloser is an advanced conversational AI platform that acts as a virtual sales agent, delivering personalized sales calls, demos, and follow-ups in real time across multiple languages. The platform enables businesses to automate and scale their sales operations, improving efficiency, reducing hiring costs, and driving higher conversion rates.

Powered by advanced AI technology and a growing portfolio of patent applications, SalesCloser delivers a scalable, high-margin solution that redefines how companies engage with buyers and customers across a range of business interactions.

For more information, visit the SalesCloser website at: https://salescloser.ai.